Ignacio is the Managing Partner of Simon-Kucher's Madrid office and active in Spain, Portugal and Latin-American countries.
For more than a decade he has supported medium and large companies in achieving profitability improvements through topline drivers such as pricing and sales strategies. His area of expertise is B2B and is primarily focused on business services, building technology, commodity and differentiated chemical & industrial products and logistics.
He is a frequent speaker in conferences and shares his experience, knowledge and trend views in leading newspapers and magazines.
He also holds a PDD from IESE Business School and a double degree in business administration and international management from the European Business Program, Nebrija University in Madrid, Spain and Rotterdam University of Applied Sciences, The Netherlands.