Petra Knüsel is a Partner in Simon-Kucher's global Banking practice in Zurich. She has more than 10 years of global experience in the banking industry and is responsible for the Private Banking practice worldwide. Petra has worked with leading universal and private banks as well as European regional banks on a broad range of topics, such as strategic positioning as well as pricing and profitability management.
Prior to joining Simon-Kucher, she worked for the Swiss banks UBS and Credit Suisse in the Global Wealth Management department and the External Asset Management business respectively. Petra has published several articles on innovative and sustainable price models in the Private Banking and Wealth Management industry and is a frequent speaker at conferences and seminars.
Petra studied Business Administration and majored in Marketing, Services and Communications at the University of St. Gallen (Switzerland).