Shape
Simon Kucher logo
Contact Us
Acerca de
Sobre Nosotros
Patrimonio
Leadership
Socios
Centro de Medios
Oficinas globales
Corporate Responsibility
Diversity, Equity & Inclusion
Competencias
Simon-Kucher Engine
Simon-Kucher Elevate
Marketing
Pricing
Ventas
Estrategia
Eventos
Eventos virtuales
Eventos
Industrias
Automoción
Banking & Financial Institutions
Servicios profesionales
Química & Materiales
Construcción
Bienes de consumo & Retail
Semiconductores & Electrónica
Energía y Utilities
Sector Farmacéutico y Sanitario
Bienes industriales & Maquinaria
Seguros
Logística & Distribución
Media & Entretenimiento
Private Equity & Venture Capital
Public & Social Sector
Software, Internet y Tecnología
Telecomunicaciones
Viajes, Turismo y Ocio
Recursos
Latest Insights
Por temática
Por industria
Más áreas
Carreras
¿Por qué Simon-Kucher?
Trabaja con nosotros
Trabajo y la vida
Tu carrera
Únete a nosotros
Contactos de recruiting
Eventos de Recruiting
Gente e historias
Contácta con nosotros
Data Privacy
Imprint
Destacado
A Practical Guide to Pricing
A Practical Guide to Pricing

Expert insights and tips for overcoming the top pricing challenges today to see your business thrive.

Simon Kucher Global Pricing Study
Simon Kucher Global Pricing Study

The Global Pricing Study evaluates the pricing and growth strategies of companies across all industries worldwide. The...

inflation
Inflation

With inflation at levels not seen for decades in many markets, businesses are facing significant margin erosion. The...

Contact Us

Main navigation

  • Compañía
    • Sobre Nosotros
    • Patrimonio
    • Leadership
    • Socios
    • Centro de Medios
    • Oficinas globales
    • Corporate Responsibility
    • Diversity, Equity & Inclusion
  • Competencias
    • Simon-Kucher Engine
    • Simon-Kucher Elevate
    • Marketing
    • Pricing
    • Ventas
    • Estrategia
  • Industrias
    • Automoción
    • Banking & Financial Institutions
    • Servicios profesionales
    • Química & Materiales
    • Construcción
    • Bienes de consumo & Retail
    • Semiconductores & Electrónica
    • Energía y Utilities
    • Sector Farmacéutico y Sanitario
    • Bienes industriales & Maquinaria
    • Seguros
    • Logística & Distribución
    • Media & Entretenimiento
    • Private Equity & Venture Capital
    • Public & Social Sector
    • Software, Internet y Tecnología
    • Telecomunicaciones
    • Viajes, Turismo y Ocio
  • Recursos
    • Latest Insights
    • Por temática
    • Por industria
    • Más áreas
  • Eventos
    • Eventos virtuales
    • Eventos
  • Carreras
    • ¿Por qué Simon-Kucher?
    • Trabaja con nosotros
    • Trabajo y la vida
    • Tu carrera
    • Únete a nosotros
    • Contactos de recruiting
    • Eventos de Recruiting
    • Gente e historias
  • Contácta con nosotros
  • Data Privacy
  • Imprint
    • GlobalGlobal | EN
    • AustraliaAustralia | EN
    • BelgiumBelgium | EN
    • BrazilBrazil | PT
    • ChinaChina | ZH
    • FranceFrance | FR
    • GermanyGermany | DE
    • ItalyItaly | IT
    • JapanJapan | JA
    • NetherlandsNetherlands | EN
    • NordicsNordics | EN
    • PolandPoland | PL
    • SingaporeSingapore | EN
    • Spain & LATAMSpain & LATAM | ES
    • SwitzerlandSwitzerland | EN
    • TurkeyTurkey | TR
    • UAEUAE | EN
    • UKUK | EN
    • USUS | EN
Simon-Kucher blog

Estrategia de Precios

completing puzzles

Blog post

Junio 27, 2019

9 Must-Haves to Implement Your Pricing Strategy Successfully

Consumer insights - Simon-Kucher

Simon-Kucher Perspectives

Marzo 10, 2017

Consumer Insights – Winning in an Era of Intensified Competition

Expert review in Asset Management

Success story

Julio 18, 2017

Expert Review in Asset Management

woman in sports tshirt talking to a group

Blog post

Febrero 20, 2020

Tailored Service Pricing Strategies for Small Nonprofits

  • A woman holding credit card

    Blog post

    Octubre 29, 2021

    Pricing Strategies: How to Win Over the New Chinese Consumer

  • browsing

    Blog post

    Octubre 04, 2021

    Industrials: Kick-start Your Pricing Transformation Journey Now to Harmonize Pricing-related Processes and Introduce Pricing Software Successfully

  • construction

    Blog post

    Septiembre 22, 2021

    Commodities Survey: How Companies are Reacting to Rising Costs

  • computer

    Blog post

    Septiembre 21, 2021

    Increase Margins in Private Banking With These Pricing Strategies

  • indrustrials

    Blog post

    Agosto 12, 2021

    Six Steps to Protecting Profits When Commodity Prices Spike

  • laptop

    Blog post

    Julio 05, 2021

    Is it Possible to Harmonize Global Prices in an Increasingly Transparent World?

  • servitization checkmark icons

    Blog post

    Octubre 23, 2020

    Global Servitization Survey: Weather the Storm with Service-based Strategies

  • a man using tablet

    Blog post

    Octubre 05, 2020

    Challenges and Priorities for Tech Companies along the Pricing Journey

  • A hand holding an earth sphere

    Blog post

    Septiembre 21, 2020

    International Reference Pricing: A Five-Step Strategic Approach

  • Person pointing on check mark

    Blog post

    Marzo 04, 2020

    Coronavirus: Pricing Dos and Don’ts for a Crisis

  • cargo

    Blog post

    Febrero 14, 2020

    Logistics: How Smart Pricing Strategies Can Mitigate the Impact of Crises Caused by Coronavirus

  • clothes of different colours

    Blog post

    Noviembre 14, 2019

    Sustainable Fashion: Good for the Environment, Good for Business

  • Innovators thinking about an idea

    Blog post

    Noviembre 04, 2019

    Monetizing Change: What Wealth Managers Can Learn from Other Industries

  • Person touching hologramic digital tablet

    Blog post

    Octubre 29, 2019

    Eight Best Practices for Monetizing the Software Buyer Journey

  • software pricing

    Blog post

    Octubre 08, 2019

    Top Five Software Pricing and Packaging Mistakes

  • road sign turn

    Blog post

    Julio 26, 2019

    Riders on the Storm: How Smart Pricing Helps Navigate Turbulences and Fire up EBIT

  • A Practical Guide to Pricing

    Libro

    Mayo 29, 2019

    A Practical Guide to Pricing

  • plane

    Simon-Kucher Perspectives

    Mayo 15, 2019

    Airline Fare Families and Beyond - Untangle Fare Architectures and Improve Monetization Capabilities

  • skimming pricing

    Blog post

    Abril 17, 2019

    Skimming or Penetration Pricing?

  • Vídeo

    Septiembre 21, 2021

    PricePro Run: The world's most innovative revenue and discount management solution

  • Purchase Incentives in the Automotive Industry: Cash Discounts Still the Most Common Method

    Blog post

    Febrero 12, 2019

    Purchase Incentives in the Automotive Industry: Cash Discounts Still the Most Common Method

  • Vídeo

    Enero 10, 2019

    Addressing the Rising Rate Environment in the Banking Industry

  • Home emergency

    Success story

    Enero 03, 2018

    Product and Price Optimization for Home Emergency Systems

  • Hostpitality

    Success story

    Enero 03, 2018

    Successful Price Management for a Non-profit Hospitality Organization

  • consumer goods

    Success story

    Marzo 31, 2017

    Price Pack Architecture to Drive Growth for an Iconic Snacks Brand

  • cosmetics

    Success story

    Marzo 31, 2017

    Global New Product Pricing Framework for Cosmetics

  • chc

    Success story

    Marzo 31, 2017

    Assess Commercial Viability of a Dual Brand Strategy for Branded CHC Manufacturer

  • banking

    Success story

    Marzo 31, 2017

    Revenue Optimization for B2C Remittances

  • deals pricing

    Success story

    Marzo 31, 2017

    Complex Deals Pricing

  • Pricing strategies and dynamics in the restaurant industry

    Simon-Kucher Perspectives

    Noviembre 22, 2016

    Pricing Strategies and Dynamics in the Restaurant Industry

  • Pricing of UK insurers lagging behind

    Simon-Kucher Perspectives

    Noviembre 22, 2016

    Pricing of UK Insurers Lagging Behind

  • Opportunities for revenue growth: Price implementation

    Simon-Kucher Perspectives

    Noviembre 22, 2016

    Price Compression in Transaction Banking – Strategy

  • Tomorrow’s innovative model starts today

    Simon-Kucher Perspectives

    Noviembre 22, 2016

    Price Compression in Transaction Banking – Setting

  • Opportunities for revenue growth: price strategy.

    Simon-Kucher Perspectives

    Noviembre 22, 2016

    Price Compression in Transaction Banking – Implementation

  • How Amazon beats competitors with ‘Tesco’ tactics

    Simon-Kucher Perspectives

    Noviembre 22, 2016

    How Amazon Beats Competitors with Tesco Tactics

  • consumer healthcare

    Simon-Kucher Perspectives

    Octubre 07, 2016

    Increasing Profits Through Structured Consumer Pricing

  • Price bundling: a smart pricing strategy for banking

    Simon-Kucher Perspectives

    Septiembre 23, 2016

    Price Bundling: A Smart Pricing Strategy for Banking

  • Manage for Profit not for Market Share: A Guide to Greater Profits in Highly Contested Markets

    Libro

    Septiembre 16, 2016

    Manage for Profit Not for Market Share: A Guide to Greater Profits in Highly Contested Markets

  • Simon-Kucher Strategy for competition

    Libro

    Septiembre 16, 2016

    Strategy For Competition

  • Price Management in Financial Services: Smart Strategies for Growth

    Libro

    Septiembre 16, 2016

    Price Management in Financial Services: Smart Strategies for Growth

Buscando más información?

 

Contacto

 

Capabilities

  • Resumen
  • Digitalización
  • Marketing
  • Pricing
  • Ventas
  • Estrategia

Industries

Automoción
Banking & Financial Institutions
Servicios profesionales
Química & Materiales
Construcción
Bienes de consumo & Retail
Electrónica & Semiconductores
Energía & Utilities
Sector Farmacéutico & Sanitario
Bienes Industriales & Maquinaria
Seguros
Logística & Distribución
Medios de comunicación & Entretenimiento
Private Equity & Venture Capital
Public & Social Sector
Software, Internet & Tecnología
Telecomunicaciones
Turismo, viajes & ocio

Simon-Kucher

  • En contacto con nosotros
  • Sobre Nosotros
  • Recursos
  • Carreras
  • Webinars
  • Eventos

Copyright © 2022. Simon-Kucher & Partners        Imprint        Data Privacy

LinkedIn   Facebook    Twitter   Instagram    youtube

Recursos recomendados

The Rating Economy - Global Survey
Pricing
Pricing
Swiping bank card
Ventas
Digitalization
Digitalización

Featured

Featured

Topline 2020 Banner
TopLine 2020

This two-day conference, taking place in Amsterdam on June 23-24, 2020, is designed for those who want to ensure sustainable profits and satisfied customers in a digital world. If you’re in a role that focuses on growth strategies, marketing, product development, pricing, or sales, you can’t miss TopLine 2020!

Featured

A Practical Guide to Pricing
A Practical Guide to Pricing

Expert insights and tips for overcoming the top pricing challenges today to see your business thrive.

Simon Kucher Global Pricing Study
Simon Kucher Global Pricing Study

The Global Pricing Study evaluates the pricing and growth strategies of companies across all industries worldwide. The...

inflation
Inflation

With inflation at levels not seen for decades in many markets, businesses are facing significant margin erosion. The...

Featured

A Practical Guide to Pricing
A Practical Guide to Pricing

Expert insights and tips for overcoming the top pricing challenges today to see your business thrive.

Simon-Kucher Rating Economy - Hands holding blocks of ratings
The Rating Economy - Global Survey

A global study on the “rating economy” shows that product ratings are growing in importance, impacting shopping behavior and brand loyalty. Find out what this means for companies and how they currently deal with this development.

Featured

people pointing at screen
Have You Fully Unlocked Your Sales Potential?

Want to ensure your sales effectiveness is better than others in your sector? Take our five-minute Sales Opportunity Self-assessment to learn how your company can easily improve its sales performance. Launch the assessment now!

man waiting in subway with tablet
Find out your digitalization score!

Digital maturity is fundamental to the success of your company. But only by pairing it with advanced digital monetization are you becoming a Digital Champion. We developed the Digital Maturity & Monetization Score (DMMS), to help you evaluating your company’s digitalization performance.