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A Practical Guide to Pricing
A Practical Guide to Pricing

Pricing is a game of intelligence. Ready to start playing it? Then download our free ebook A Practical Guide to Pricing...

Simon Kucher Unicorn
We Are the Unicorn Advisers

How are unicorns able to grow their business to a valuation of over one billion dollars? The recipe to a profitable...

Surviving the resurgent crisis with commercial agility
Surviving the resurgent crisis with commercial agility

The one trait that will separate the winners from the rest in this crisis is what we call commercial agility: the ability...

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Insights - Retail

A woman choosing item in supermarket

Blog post

Noviembre 30, 2020

5 Rules for Producers and Retailers to Jointly Build Customer-centric Promotions

A man using smartphone

Blog post

Noviembre 23, 2020

Global Black Friday Forecast: “Retailers need to pull spontaneous shoppers to their online shops”

Black Friday Shopping Bags

Blog post

Noviembre 28, 2019

Black Friday Discount Strategy: 3 Takeaways for Retailers

Muslim woman shopping

Blog post

Noviembre 15, 2019

The 7 Drivers of Effective Sales Promotions

euro coins

Blog post

Octubre 19, 2019

Trade Terms: How to Ensure Commercial Spending Pays Off

Sale percentage sign with man's hand on calculator

Blog post

Octubre 07, 2019

How to Best Measure Promotional Effectiveness: Everything You Need to Know for Calculating Promotion ROI

clothing store

Blog post

Junio 07, 2019

The Power of Value-based Pricing: Added Value for Customers, More Profit for Companies

banner

Blog post

Septiembre 20, 2018

Supermarkets – How to Compete Against Walmart and Amazon on Price

omni-channel

Simon-Kucher Perspectives

Septiembre 11, 2017

Simon-Kucher & Partners Omnichannel Study

Digitalization in the retail sector

Blog post

Agosto 01, 2017

Digitalization in the Retail Sector

Consumer insights - Simon-Kucher

Simon-Kucher Perspectives

Marzo 10, 2017

Consumer Insights – Winning in an Era of Intensified Competition

Consumer insights - Simon-Kucher

Simon-Kucher Perspectives

Marzo 10, 2017

Consumer Insights – Leveraging Behavioral Psychology

Consumer insights - Simon-Kucher

Simon-Kucher Perspectives

Marzo 10, 2017

Consumer Insights – Product Innovation

Consumer insights - Simon-Kucher

Simon-Kucher Perspectives

Marzo 06, 2017

Consumer Insights – Winning in the Subscription Economy

Ringing up higher profits

Simon-Kucher Perspectives

Noviembre 22, 2016

Ringing Up Higher Profits

How Amazon beats competitors with ‘Tesco’ tactics

Simon-Kucher Perspectives

Noviembre 22, 2016

How Amazon Beats Competitors with Tesco Tactics

It's time for e-commerce to grow up

Libro

Septiembre 16, 2016

It's Time for E-Commerce to Grow Up – Free Download

Vídeo

Septiembre 14, 2016

Commercial Policy for Consumer Goods

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