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A Practical Guide to Pricing
A Practical Guide to Pricing

Pricing is a game of intelligence. Ready to start playing it? Then download our free ebook A Practical Guide to Pricing...

Simon Kucher Unicorn
We Are the Unicorn Advisers

How are unicorns able to grow their business to a valuation of over one billion dollars? The recipe to a profitable...

Surviving the resurgent crisis with commercial agility
Surviving the resurgent crisis with commercial agility

The one trait that will separate the winners from the rest in this crisis is what we call commercial agility: the ability...

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Insights - Automotive

Resources Menu

  • Nuevos Recursos
  • Latest Insights
  • Por temática
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A car from inside

Blog post

Septiembre 16, 2020

Crisis Barometer: How Automotive Suppliers Are Dealing With the Ongoing Crisis

Road in the countryside

Blog post

Agosto 25, 2020

Restart: Six (Non-Cost-Cutting) Quick-Wins for US Automotive OEMs

Tesla Cybertruck

Blog post

Junio 24, 2020

A Silent Force: Is the Unique Cybertruck Poised to Disrupt the US Truck Market?

young boy and girl standing next to a train

Blog post

Febrero 14, 2020

Mobility as a Service: Germany’s First Mobility Flat Rate

girl looking out of a car window

Blog post

Enero 28, 2020

Car Subscriptions: A Trend That’s Here to Stay

business people shaking hands

Blog post

Enero 23, 2020

Avoiding Price Pressure: 3 Tips to Negotiate Successfully With OEM Buying Centers

KPI of the Quarter in the Automotive Industry: Hydrogen Stations in 2020

Blog post

Enero 22, 2020

KPI of the Quarter in the Automotive Industry: Hydrogen Stations in 2020

New Model Watch

Blog post

Enero 21, 2020

Automotive New Model Watch: Toyota Mirai

Man holding hologramic drawing of a car

Blog post

Noviembre 08, 2019

3 Steps to Increase Electric Vehicle Sales With Customization

digital car model

Blog post

Octubre 09, 2019

Automotive New Model Watch: Plug-in Diesel-Hybrids on the Rise

Automotive - KPI of the Quarter

Blog post

Octubre 02, 2019

KPI of the Quarter in the Automotive Industry: Car Delivery Lead Times and Underestimated Upselling Potential

woman signing a car contract

Blog post

Octubre 02, 2019

Customer Loyalty Programs: Retaining and Gaining Customers

red card on a beach

Blog post

Octubre 01, 2019

Automotive Distribution: The Coming Revolution

Automotive kpi

Blog post

Agosto 02, 2019

KPI of the Quarter in the Automotive Industry: Cold-start Pollutant Emissions

dynamic graphs

Blog post

Agosto 01, 2019

The Automotive Industry’s Road to Dynamic Pricing

Man smiling while holding digital tablet

Blog post

Julio 29, 2019

How to Deal with Digitalization: The Future of Automotive Supplier Sales

road sign turn

Blog post

Julio 26, 2019

Riders on the Storm: How Smart Pricing Helps Navigate Turbulences and Fire up EBIT

digital car model

Blog post

Julio 25, 2019

Automotive New Model Watch: Porsche’s 718 Cayman GT4 and 718 Spyder

Automotive New Model Watch: Volvo’s Polestar 2

Blog post

Abril 09, 2019

Automotive New Model Watch: Volvo’s Polestar 2

KPI of the Quarter in the Automotive Industry: Pre-orders and Sales Volume Forecasts

Blog post

Abril 09, 2019

KPI of the Quarter in the Automotive Industry: Pre-orders and Sales Volume Forecasts

Pricing an innovation in the automotive industry – putting price before the innovation pays off

Blog post

Abril 02, 2019

Pricing an Innovation in the Automotive Industry – Putting Price Before the Innovation Pays Off

How to defend price by backing up the buying center

Blog post

Marzo 19, 2019

How to Defend Price by Backing Up the Buying Center

Excellence in Aftersales Pricing: How China’s Automotive Market Can Regain Strength

Blog post

Marzo 12, 2019

Excellence in Aftersales Pricing: How China’s Automotive Market Can Regain Strength

Purchase Incentives in the Automotive Industry: Cash Discounts Still the Most Common Method

Blog post

Febrero 12, 2019

Purchase Incentives in the Automotive Industry: Cash Discounts Still the Most Common Method

Blockchain in the Automotive Industry: A Soon-to-be Multibillion Dollar Business

Blog post

Febrero 05, 2019

Blockchain in the Automotive Industry: A Soon-to-be Multibillion Dollar Business

When It Comes to Sales, Car Manufacturers Should Speak to Customers’ Emotions

Blog post

Diciembre 04, 2018

How Car Manufacturers Can Enhance the Customer Experience

Churn Management for Connectivity and Mobility Services: Keeping Customers and Winning Them Back

Blog post

Noviembre 21, 2018

Churn Management: Keeping Customers and Winning Them Back

Six Change Management Techniques for Automotive Suppliers!

Blog post

Noviembre 06, 2018

Six Change Management Techniques for Automotive Suppliers

car sells man with people

Blog post

Septiembre 14, 2018

Automotive Industry: Avoiding the End Customer Incentive Trap in Five Steps

Discounts - price reductions

Blog post

Septiembre 05, 2018

Discount Madness Is Back – Be Smart With Your Price Reductions!

Are your revenue models future proof?

Blog post

Junio 21, 2018

Automotive OEMs: Are Your Revenue Models Future-proof?

Software is the future of the automotive industry, but many suppliers are ill-prepared

Blog post

Junio 21, 2018

Software Is the Future of the Automotive Industry, but Many Suppliers Are Ill-prepared

Sales in a digital age - OEM sales negotiation

Blog post

Mayo 24, 2018

Sales Series Part 4: Taking the Driver’s Seat in OEM Sales Negotiations

Automotive Sales Channels

Blog post

Mayo 23, 2018

Automotive Sales Channels: From Disruption to Maturity

Digitalization in heavy equipment industry

Simon-Kucher Perspectives

Abril 18, 2018

Digitalization in the Heavy Equipment Industry

EVP

Simon-Kucher Perspectives

Marzo 20, 2018

Enterprise Value of Pricing - Automotive Study

Blockchain and data monetization in the automotive industry

Blog post

Marzo 06, 2018

Blockchain and Data Monetization: The Next Big Thing in the Automotive Industry?

Digitalization strategy for an international tire manufacturer

Success story

Noviembre 24, 2017

Digitalization Strategy for an International Tire Manufacturer

Digitalization in the automotive industry

Blog post

Septiembre 12, 2017

Digitalization in the Automotive Industry

increasing shareholder value

Simon-Kucher Perspectives

Agosto 03, 2017

Increasing Shareholder Value in the Automotive Industry

automotive

Success story

Julio 18, 2017

Customer-oriented Sales Approach for an Automotive Supplier

Car Interior

Simon-Kucher Perspectives

Junio 28, 2017

The Value of Mobile Connectivity in the Automotive Industry

Increase topline growth in the off-highway vehicle industry by optimizing spare parts prices

Simon-Kucher Perspectives

Octubre 14, 2016

Increase Topline Growth in the Off-highway Vehicle Industry by Optimizing Spare Part Prices

Increase profitability with product change management

Simon-Kucher Perspectives

Noviembre 22, 2016

Increase Profitability With Product Change Management

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