Latest Insights

Blog post

Abril 13, 2021

Succeeding in Europe: How to Build Trust through Price
Blog post

Abril 01, 2021

Electric Vehicle Update: Market Insights from Automotive and Energy Experts
Blog post

Marzo 30, 2021

Product Design: Helping Customers to Navigate Choice
Blog post

Marzo 16, 2021

Digital Acquisition Demands Frictionless Onboarding
Blog post

Marzo 15, 2021

ATMPs – Prepare for Successful Access in a Changing Environment
Blog post

Marzo 15, 2021

How Telehealth Providers Can Crack the Monetization Code – Learnings from Asia
Blog post

Marzo 12, 2021

How to Tailor Portfolio Offerings to Appeal to European Customers
Blog post

Marzo 09, 2021

E-books: Publishers are Decreasing Prices in Spite of Consumers’ Willingness to Pay More
Blog post

Marzo 05, 2021

Green Logistics on the Rise: Is There a Market for it yet?
Blog post

Marzo 04, 2021

Digital Adoption Barriers after the Pandemic
Vídeo

Marzo 03, 2021

24th Pricing & Sales Conference – Brussels
Blog post

Febrero 26, 2021

Promotion Effectiveness: How Do Promotions Change Shopper Behavior in the Long Term?
Blog post

Febrero 26, 2021

Top Trends in Asia Wealth Management
Blog post

Febrero 25, 2021

Digital Healthcare: How Life Sciences Companies can Leverage the “New Normal” in Digital Engagement
Blog post

Febrero 23, 2021

Three Innovative Ownership Models for Fashion Brands
Blog post

Febrero 19, 2021

How Upstart Carmakers Can Discover Their European Target Customers
Blog post

Febrero 16, 2021

Monetizing Digitalization in B2B: Make Digital a Revenue Project
Blog post

Febrero 16, 2021

Embracing the Change: Revisiting Simon-Kucher 2020 China NRDL Predictions
Blog post

Febrero 11, 2021

Valentine’s Day in Times of COVID-19: Consumers Buy Gifts Online to Enjoy at Home
Blog post

Febrero 11, 2021

How to Ease Profit Losses from Regulatory Interventions with Intelligent Pricing

Recursos recomendados

The Rating Economy - Global Survey

Pricing

Swiping bank card

Digitalization

Digitalización

Featured

A Practical Guide to Pricing

A Practical Guide to Pricing

Pricing is a game of intelligence. Ready to start playing it? Then download our free ebook A Practical Guide to Pricing...

Simon Kucher Global Pricing Study

Simon Kucher Global Pricing Study

The Global Pricing Study evaluates the pricing and growth strategies of companies across all industries worldwide. The...

Surviving the resurgent crisis with commercial agility

Surviving the resurgent crisis with commercial agility

The one trait that will separate the winners from the rest in this crisis is what we call commercial agility: the ability...

Featured

A Practical Guide to Pricing

A Practical Guide to Pricing

Pricing is a game of intelligence. Ready to start playing it? Then download our free ebook A Practical Guide to Pricing now! It discusses the many reasons why pricing is important, and share expert insights and tips for overcoming the top pricing challenges.

Simon-Kucher Rating Economy - Hands holding blocks of ratings

The Rating Economy - Global Survey

A global study on the “rating economy” shows that product ratings are growing in importance, impacting shopping behavior and brand loyalty. Find out what this means for companies and how they currently deal with this development.

Featured

people pointing at screen

Have You Fully Unlocked Your Sales Potential?

Want to ensure your sales effectiveness is better than others in your sector? Take our five-minute Sales Opportunity Self-assessment to learn how your company can easily improve its sales performance. Launch the assessment now!

man waiting in subway with tablet

Find out your digitalization score!

Digital maturity is fundamental to the success of your company. But only by pairing it with advanced digital monetization are you becoming a Digital Champion. We developed the Digital Maturity & Monetization Score (DMMS), to help you evaluating your company’s digitalization performance.