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A Practical Guide to Pricing
A Practical Guide to Pricing

Expert insights and tips for overcoming the top pricing challenges today to see your business thrive.

Simon Kucher Global Pricing Study
Simon Kucher Global Pricing Study

The Global Pricing Study evaluates the pricing and growth strategies of companies across all industries worldwide. The...

inflation
Inflation

With inflation at levels not seen for decades in many markets, businesses are facing significant margin erosion. The...

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Healthcare Insights, January 2020

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Healthcare Insights
A publication for the clients of Simon-Kucher & Partners
2020 - Volume 12, Issue 1
Featured Insights
Comprehensive commercial alignment Comprehensive Commercial Alignment: The Key to Brand Forecast Accuracy

Actual sales miss the revenue forecast by an average of 50 percent - an alarming number. What can pharmaceutical companies do to achieve their desired commercial performance and improve forecast accuracy? Nick Keppeler and team present four key drivers for long-term commercial success in their "Prescribing Epicenter" model. More ►
ATU status in France ATU in France: The Case for Early Consideration in Local and European P&MA Strategy

The Temporary Authorization for Use (ATU) program allows access before completion of P&R negotiations. However, the program is undergoing significant changes in France - particularly in terms of eligibility criteria. In this article, Diane Cosset and team discuss how to effectively integrate ATU into a European P&MA strategy. More ►
Key Account Management Key Account Management: Tackling the Challenges of a Dynamic Pharma Market

The market environment for pharmaceutical companies is constantly changing, requiring a new approach to key account management (KAM). In this article, Raf Onclin and team present five measures to make use of revenue potential and drive growth in current market dynamics by improving KAM. More ►
Market Access Excellence (MAXX) Scorecard:
A self-assessment for Simon-Kucher's clients
Your Market Access and Pricing (MAP) function plays a pivotal role in a product’s success. Test your MAP with our MAXX Scorecard.

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