Industry
Company Profile
- US$13bn company annual revenue
- Global CPG company with a portfolio of well-known brands
- In scope: $1bn snack brand
Situation and Objectives
- Seek to accelerate growth
- Better capture value despite sticky price thresholds
- Design new pack configuration to penetrate new consumer segments and new occasions
Approach

Results
- New packs for new occasions: Create new multi-pack formats to compete in underserved On-to-go (OTG) occasion; expand flavors to grow instinct consumption (IC) formats
- Trade up strategy: Drive to a higher dollar ring and enable a price increase by incentivizing trade up to larger sizes and counts
- 3-year pack price roadmap: Establish detailed plan to coordinate launch actions across supply chain, marketing and sales
Impact
- 50% net sales growth over 3 years
- Consumer oriented customer story