Featured Blog Post
5 Ways Digitalization Is Changing Innovation
By Dr. Georg Tacke
Digitalization is impacting every aspect of business, not least how companies today innovate, evolve and grow.
Innovation is widely...
Succeeding in the UHNWI Business – Challenges and Opportunities for Private Banks
By Dr. Silvio Struebi et Dr. Thomas Hofmann
For banks, ultra-high net worth individuals (UHNWI), i.e. those with at least USD 50 million in assets, represent a growing...
Digitalization in Sales: Better Prices With PeerPricing
By Dr. Kajetan Zwirglmaier
How can digital pricing tools, such as PeerPricingTM, support pricing in B2B sales? In the following interview, Dr. Kajetan...
All-rounder credit cards: Significant added value for customers, huge revenue potential for banks
By Simon Grabbe et Jakob Dipoli Wieser
Despite its apparent value, both for customers and for banks, the credit card has not yet achieved its breakthrough in German...
Digital Pricing – A Magic Bullet for the B2B Industry?
By Othmar Schwarz et Christoph Franke
“Digital pricing” is no longer exclusively a buzzword for the consumer goods and tourism sectors. The term has now entered...
When It Comes to Sales, Car Manufacturers Should Speak to Customers’ Emotions
By Dr. Martin Gehring et Dr. Fabian Bill
Automotive companies need to shift their focus away from rational arguments in order to make the sale. With product...
Data-based Services: Growth Potential for Banks
By Dr. Christoph Bauer , Matthias Nisster et Daniel Mueller
In May 2018, the European Union’s new General Data Protection Regulation (GDPR) came into effect, ushering in broad...
Success in the Digital Age: Gamified Sales Management
By Dr. Johann F. Thieme et Steffen Ulitzka
As pressure on earnings and costs, banks are faced with two key questions: How can we motivate sales teams to improve their...
What are Shoppers Looking For on Black Friday?
By James Brown
Black Friday divides opinion amongst shoppers as much as it does amongst retailers.
As our previous blog indicated, just...
Black Friday, Who Does it Benefit?
By James Brown
Over the last five years, Black Friday has established itself as one of the biggest shopping events of the year in the UK....
Churn Management: Keeping Customers and Winning Them Back
By Ulf Hartig et Christoph Hesse
Why automotive OEMs should make targeted investments to increase customer loyalty and implement effective recovery measures...
