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5 Ways Digitalization Is Changing Innovation
By Dr. Georg Tacke
Digitalization is impacting every aspect of business, not least how companies today innovate, evolve and grow.
Innovation is...
Featured Blog Post
By Dr. Georg Tacke
Digitalization is impacting every aspect of business, not least how companies today innovate, evolve and grow.
Innovation is...
Acquiring New Customers: Myths in Banking
By Sonia Fischer-King et Simon Grabbe
In today’s increasingly competitive market, banks are trying to attract new customers by turning to price dumping policies or...
Global Pricing Study: Make Better Use of Investments in Digitalization Initiatives
By Dr. Andrea Maessen
The economic outlook for the construction industry remains positive. Companies have made significant changes as part of their...
Black Friday Discount Strategy: 3 Takeaways for Retailers
By Nina Scharwenka
Our recent survey reveals that many Black Friday and Cyber Monday sales volumes are just shifted, not gained. To truly...
Out of the Box Learnings for Chemical Companies: How B2C Industries Utilize Digital Marketplaces
By Dr. Andrea Maessen , Dr. Fabian Schulz et Jasper Beerens
Chemical companies are often focused on operational excellence; to cope with the industry’s increasing challenges, they have...
Leveraging Experience from KOLS: Early Access Routes in Latin America
By Mariana Torgal et Gabriela Honda
by Gabriela Honda, Carolina Quesada-Rodriguez, and Mariana Torgal
Early access programs are a great opportunity to improve...
One Insurer for Everything: Three Strategies for Better Cross-selling
By Wei Ke , Dr. Dirk Schmidt-Gallas et Frank Gehrig
Promoting customer loyalty is easier than winning over new customers – this management maxim is simple enough, but companies...
Success With Amazon and Other Pure Players: Seven Tips for an eCommerce Strategy
By Bjoern Dahmen , Fabian Farkas et Pieter Fourie
Amazon is a retail phenomenon that customers and manufacturers find difficult to avoid. Just like Zalando, Alibaba, and Jumia...
Virtual Healthcare: Are Amazon and Other Tech Giants Taking Over the Industry?
By Christian Rebholz
Healthcare costs are going up: With medical expenses steadily increasing, major tech players like Amazon, Apple, and Google...
Talk Value, Not Price: 5 Steps to Professionalize Your Value Selling
By Dr. Andrea Maessen , Jan Haemer et Markus Mayer
The primary sales approach of chemicals companies focuses on price rather than value, and the economic slowdown is only...
The 7 Drivers of Effective Sales Promotions
By Gawel Adamek et Lluis Bardet-Alvarez
In part 2 of his series, Gawel Adamek and Lluis Bardet-Alvarez share seven drivers to be considered in every promotion...
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