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It appears that every day there are new US tariffs being imposed on trading partners worldwide, and it can scare both...

While the shift to ecommerce and innovations in the digital experience will continue to dominate the press, reality shows...

Setting the price of a product according to the value it provides to the customer and not, for example, based on its...

Too many companies have forgotten how to handle discounts, particularly in the automotive and furniture industries....

This article was co-authored by Gianluca Corradi, Director at Simon-Kucher & Partners, and Amit Dua, President & Global Head,...

The customer is king – this motto lies at the heart of every successful retailing business. But fulfilling every customer’s...

Large companies can emulate the best innovation practices of startups through organizational, process, and cultural...

Does the increasing digitalization of industrial companies mean conventional sales approaches are obsolete? If you believe...

Dynamic pricing is one of the most exciting topics in the pricing world right now, with digitalization providing many great...