Everything is becoming more expensive. With the cost of raw materials, salaries, and energy on the rise, companies need to...

What determines the value of a gift, its price or the inherent symbolism? On the occasion of Valentine’s Day, we asked Dr....

Sales enablement tools are all the rage at the moment, with many promising to be the silver bullet for growth. Based on the...

Is using blockchain technology in the automotive sector profitable? According to a study by Simon-Kucher & Partners, car...

On October 25, 2018, the Trump administration created headlines by unveiling a proposal to reduce spending on physician...

Many companies are forced to pass on increased costs to maintain their own revenues. In part 6 of our Pricing Basics series,...

The consumer packaged goods (CPG) industry in Turkey is facing some major challenges. While last year saw a currency crisis...

Political developments over the past year, such as Brexit, Trump, and extremist trends in many European countries, have...

1. Segment customers with potential

Correct segmentation is the only way to address customers in a targeted way. If each...

As we kick off 2019, we look back on some of the main events that shaped business and pricing in the UK last year.

1. Prices...