Dr. Josee Hulshof, Senior Director at Simon-Kucher & Partners Strategy & Marketing Consultants talks about pricing, reimbursement and market access of pharmaceutical products. Access to necessary healthcare is perceived as a patient right in many parts of the world. Governments, employers, private insurers and patients have to provide budgets for this purpose. Due to new treatments, aging populations and hampered economic growth, the willingness and ability to finance these budgets is shrinking. A big challenge for pharmaceutical companies. Josee Hulshof explains how to handle these challenges.