The New Normal for Restaurants: Consumer behavior in a world after Covid-19 lockdowns

Research Paper

The New Normal for Restaurants: Consumer behavior in a world after COVID-19 lockdowns

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The New Normal for Restaurants: Consumer behavior in a world after COVID-19 lockdowns compares pre- and post-crisis trends impacting the restaurant industry. The online study covers topics such as delivery preferences (including 3rd party platforms) based on consumer segments, deep dives into consumer segments that value different order and pick up channels, and willingness to pay. The study was developed based on a survey of 647 restaurant consumers representative of US demographics. Key findings of the study revealed that:

  • Home cooked meals are restaurants’ greatest competition coming out of COVID-19 lockdowns – Consumers intend to eat 37% of meals at home, compared to 33% prior to COVID-19
  • Willingness-to-pay to return to similar or higher levels across channels – When consumers do eat out, they intend to frequent more healthy (e.g. salad / sandwich) or high quality (e.g. fast casual burger) restaurants
  • Consumers plan to order more frequently from apps / websites post-lockdowns – Consumers intend to order 25% of meals via apps and website after stay-at-home orders are lifted, compared to 21% prior to COVID-19
  • While growing, only 45% of consumers have ordered food via delivery – 70% of delivery orders go through a 3rd party platform
  • Delivery and curbside pick-up consumption channels most likely to grow after lockdowns are lifted – Consumers intend to receive 14% of meals through delivery and 8% of meals through curbside pick-up post-COVID-19, compared to 12% and 5% respectively, pre-COVID-19

 

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