Kristen is one of the original team members at Balsam Brands, and started at the company as an intern during graduate school in 2007. Intrigued by the job diversity, culture, and entrepreneurial spirit of the company, Kristen joined full-time in 2008. Kristen first focused on performance marketing in addition to a plethora of other initiatives. Kristen now oversees all marketing, eCommerce and project management activities, assists with company strategy, and often makes chocolate chip banana bread for colleagues to enjoy (and sometimes her family and friends, too…).
Kristen’s career started in the finance world; prior to business school she worked in investment banking and private equity before joining Sears Holdings. Kristen was named an Arjay Miller scholar in Stanford’s MBA program, and graduated Phi Beta Kappa from the University of Chicago with a double-major in Economics and Statistics.