Dr. Andrea Maessen is a Senior Partner and Global Head of the Chemicals and Construction Practice at Simon-Kucher. She specializes in the development of pricing strategies, the optimization of pricing processes and price systems and the improvement of sales efficiency and effectiveness. She has supported various global commercial transformation processes. Her work covers both, specialty and commodity products, in manufacturing and distribution businesses.
Dr. Andrea Maessen has published in the fields of marketing and pricing and appears as a speaker at seminars, conferences and meetings. She studied business administration at the universities of Paderborn, Madrid and Hamburg and completed her doctorate at the Department of Trade and Marketing at the University of Hamburg.
Digitale Marktplätze in der Chemie
Pricing: Innovationen monetarisieren
Agile pricing counters volatility in chemicals industry
Dynamisches Pricing wird zum Erfolgsfaktor
Wie sich Preismanagement durch digitale Marktplätze verändert
Chemical industry facing five key challenges in 2019
Fünf Trends, die für Chemie-Unternehmen 2019 wichtig werden
So halten Unternehmen der Baubranche ihre Gewinne stabil