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A Practical Guide to Pricing
A Practical Guide to Pricing

Pricing is a game of intelligence. Ready to start playing it? Then download our free ebook A Practical Guide to Pricing…

Simon Kucher Global Pricing Study
Simon Kucher Global Pricing Study

The Global Pricing Study evaluates the pricing and growth strategies of companies across all industries worldwide. The…

Surviving the resurgent crisis with commercial agility
Surviving the resurgent crisis with commercial agility

The one trait that will separate the winners from the rest in this crisis is what we call commercial agility: the ability…

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Simon-Kucher blog

Pricing Psychologique

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Blog post

décembre 05, 2018

Why Prices End in 99… and Other Psychological Pricing Tactics

Consumer insights - Simon-Kucher

Simon-Kucher Perspectives

mars 10, 2017

Consumer Insights – Leveraging Behavioral Psychology

Behavioral Pricing

Blog post

janvier 22, 2018

Behavioral Pricing: Instrument for Revenue Growth

  • Psychological Pricing: 5 Points to Consider When Discounting

    Blog post

    septembre 25, 2018

    Psychological Pricing: 5 Discounting Tips and Tricks

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    Success story

    mars 31, 2017

    Optimization of Product Portfolio for Customer Retention

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    mars 30, 2017

    Packaging and Pricing Strategy for Financial Software

  • Behavioral Economics

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    mars 23, 2017

    Behavioral Economics in Pre-Approved Loans

  • Pokemon

    Blog post

    mars 03, 2017

    Take the Pokémon Go Approach to Bank Sales

  • Removing commercial boundaries

    Simon-Kucher Perspectives

    septembre 23, 2016

    Removing Commercial Boundaries

  • The Irrational Consumer

    Livre

    septembre 16, 2016

    The Irrational Consumer: Applying Behavioural Economics to Your Business Strategy

  • Vidéo

    septembre 14, 2016

    An Introduction to Behavioral Economics/Pricing

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