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A Practical Guide to Pricing
A Practical Guide to Pricing

Expert insights and tips for overcoming the top pricing challenges today to see your business thrive.

Simon Kucher Global Pricing Study
Simon Kucher Global Pricing Study

The Global Pricing Study evaluates the pricing and growth strategies of companies across all industries worldwide. The…

inflation
Inflation

With inflation at levels not seen for decades in many markets, businesses are facing significant margin erosion. The…

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Simon-Kucher blog

Segmentation et Différenciation

Market Segmentation

Blog post

mars 20, 2017

3 Key Reasons to Use Market Segmentation as a Strategic Tool

casual dining

Success story

mars 31, 2017

Traffic Growth Through Disruptive Pricing Strategy for Casual Dining Chain

energy

Success story

mars 31, 2017

Optimization of Marketing and Sales Strategy for SME Segment

wholesale

Success story

mars 31, 2017

International List Price Steering With Central Pricing Tool

  • customer segmentation chart

    Blog post

    octobre 11, 2021

    Differential Pricing: What Is It and How to Use This Pricing Strategy Effectively

  • Segmentation in Fashion Wholesale: Using Resources Effectively

    Blog post

    mai 21, 2019

    Segmentation in Fashion Wholesale: Using Resources Effectively

  • dining

    Success story

    mars 31, 2017

    Regional Price Differentiation for Casual Dining Chain

  • logistics

    Success story

    mars 30, 2017

    Factor-based Pricing Approach for a Global Forwarder

  • utilities

    Success story

    mars 30, 2017

    Customer Segmentation Concept And Retention Strategy

  • Pricing tiers

    Simon-Kucher Perspectives

    novembre 22, 2016

    Pricing Tiers

  • Break from tradition

    Simon-Kucher Perspectives

    novembre 22, 2016

    Break From Tradition

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