Shape
Simon Kucher logo
Contact Us
À propos
Qui sommes-nous ?
Histoire
Leadership
Partners
Médias
Simon-Kucher dans le monde
Compétences
Simon-Kucher Digital
Marketing
Pricing
Ventes
Stratégie
Ressources
Ressources récentes
Par sujet
Par industrie
Autres ressources
Industries
Automobile
Banques & Institutions financières
Services BtoB
Chimie & Matériaux
Construction
Grande consommation & Commerce de détail
Electronique & Semi-conducteurs
Energie & Services publics
Santé & Sciences de la vie
Produits Industriels & Machines
Assurance
Logistique & Distribution
Médias & Divertissement
Capital-investissement & Capital-risque
Secteur public et social
Logiciels, Internet & Tech
Télécommunications
Voyage, Tourisme & Loisir
Évènements
Evènements virtuels
Événements
Carrières
Pourquoi Simon-Kucher?
Travailler chez nous
Travail et vie personnelle
Votre carrière
Rejoignez-nous
Contacts recrutement
Évènements de recrutement
Personnalités & histoires
Contactez-nous
Confidentialité
Mentions légales
Focus
A Practical Guide to Pricing
A Practical Guide to Pricing

Pricing is a game of intelligence. Ready to start playing it? Then download our free ebook A Practical Guide to Pricing…

Simon Kucher Global Pricing Study
Simon Kucher Global Pricing Study

The Global Pricing Study evaluates the pricing and growth strategies of companies across all industries worldwide. The…

Surviving the resurgent crisis with commercial agility
Surviving the resurgent crisis with commercial agility

The one trait that will separate the winners from the rest in this crisis is what we call commercial agility: the ability…

Contact Us

Main navigation

  • A propos
    • Qui sommes-nous ?
    • Histoire
    • Leadership
    • Partners
    • Médias
    • Simon-Kucher dans le monde
  • Compétences
    • Simon-Kucher Digital
    • Marketing
    • Pricing
    • Ventes
    • Stratégie
  • Industries
    • Automobile
    • Banques & Institutions financières
    • Services BtoB
    • Chimie & Matériaux
    • Construction
    • Grande consommation & Commerce de détail
    • Electronique & Semi-conducteurs
    • Energie & Services publics
    • Santé & Sciences de la vie
    • Produits Industriels & Machines
    • Assurance
    • Logistique & Distribution
    • Médias & Divertissement
    • Capital-investissement & Capital-risque
    • Secteur public et social
    • Logiciels, Internet & Tech
    • Télécommunications
    • Voyage, Tourisme & Loisir
  • Ressources
    • Ressources récentes
    • Par sujet
    • Par industrie
    • Autres ressources
  • Événements
    • Evènements virtuels
    • Événements
  • Careers
    • Pourquoi Simon-Kucher?
    • Travailler chez nous
    • Travail et vie personnelle
    • Votre carrière
    • Rejoignez-nous
    • Contacts recrutement
    • Évènements de recrutement
    • Personnalités & histoires
  • Contactez-nous
  • Confidentialité
  • Mentions légales
    • GlobalGlobal | EN
    • AustraliaAustralia | EN
    • BelgiumBelgium | EN
    • BrazilBrazil | PT
    • ChinaChina | ZH
    • FranceFrance | FR
    • GermanyGermany | DE
    • ItalyItaly | IT
    • JapanJapan | JA
    • NetherlandsNetherlands | EN
    • NordicsNordics | EN
    • PolandPoland | PL
    • SingaporeSingapore | EN
    • SpainSpain | ES
    • SwitzerlandSwitzerland | DE
    • TurkeyTurkey | TR
    • UAEUAE | EN
    • UKUK | EN
    • USUS | EN

Insights - Consumer & Retail

Resources Menu

  • Aperçu
  • Ressources récentes
  • Par sujet
  • Par industrie
  • Autres ressources
Shopping

Simon-Kucher Perspectives

mars 11, 2021

Post-COVID Consumer Trends: Accelerating Growth

cans

Blog post

février 26, 2021

Promotion Effectiveness: How Do Promotions Change Shopper Behavior in the Long Term?

shopping

Simon-Kucher Perspectives

février 24, 2021

New Ownership Models for Fashion Brands

Fashion

Blog post

février 23, 2021

Three Innovative Ownership Models for Fashion Brands

Valentine's Day

Blog post

février 11, 2021

Valentine’s Day in Times of COVID-19: Consumers Buy Gifts Online to Enjoy at Home

Changes in Consumer Behaviour: Impacts of COVID-19

Simon-Kucher Perspectives

janvier 29, 2021

Changes in Consumer Behaviour: Impacts of COVID-19

Grocery Shopping

Blog post

janvier 26, 2021

Transitioning to Carbon Labeling – How Organizations Can Succeed

A woman choosing item in supermarket

Blog post

novembre 30, 2020

5 Rules for Producers and Retailers to Jointly Build Customer-centric Promotions

A man using smartphone

Blog post

novembre 23, 2020

Global Black Friday Forecast: “Retailers need to pull spontaneous shoppers to their online shops”

Woman shopping in supermarket

Blog post

août 28, 2020

More Uncertainty, Less Spending: "COVID-19 has Changed Consumer Behavior significantly"

Teens using tablet

Blog post

août 26, 2020

Digital Promotions: Advantages of Promotion Database Management

woman shopping food online

Blog post

avril 29, 2020

Who Will Emerge as a Winner Among Online Food Retailers Post-COVID-19?

latop grocery shopping

Blog post

avril 23, 2020

Ecommerce Post-COVID-19: Critical Success Factors for Retailers in MENA

corona virus under microscope

Blog post

mars 09, 2020

Coronavirus Impact: How Should Industries Respond to COVID-19?

the rating economy

Simon-Kucher Perspectives

février 21, 2020

Trend Radar 2019 - The Rating Economy

sales boards

Blog post

janvier 29, 2020

Promotion Effectiveness: How to Fix the 30 Percent of Value-Destroying Promotions

Black Friday Shopping Bags

Blog post

novembre 28, 2019

Black Friday Discount Strategy: 3 Takeaways for Retailers

Muslim woman shopping

Blog post

novembre 15, 2019

The 7 Drivers of Effective Sales Promotions

clothes of different colours

Blog post

novembre 14, 2019

Sustainable Fashion: Good for the Environment, Good for Business

Shopping in supermarket

Simon-Kucher Perspectives

octobre 29, 2019

RFT Report on Growth Potential of European Supermarkets

Blurred view of a supermarket

Blog post

octobre 29, 2019

RFT Report on European Supermarkets: Dutch and German Chains Outperform their Peers

euro coins

Blog post

octobre 19, 2019

Trade Terms: How to Ensure Commercial Spending Pays Off

Sale percentage sign with man's hand on calculator

Blog post

octobre 07, 2019

How to Best Measure Promotional Effectiveness: Everything You Need to Know for Calculating Promotion ROI

Amazon packages

Blog post

novembre 25, 2019

Success With Amazon and Other Pure Players: Seven Tips for an eCommerce Strategy

sugar coming from soda cane

Blog post

août 29, 2019

UAE: “Sin Tax” on Sweetened Drinks and E-Cigarettes – How Should the Industry React?

Clothing store

Blog post

juin 07, 2019

Monetizing Fashion as a Service

clothing store

Blog post

juin 07, 2019

The Power of Value-based Pricing: Added Value for Customers, More Profit for Companies

Segmentation in Fashion Wholesale: Using Resources Effectively

Blog post

mai 21, 2019

Segmentation in Fashion Wholesale: Using Resources Effectively

Valentine's Day: The Gift of Emotional Value

Blog post

février 14, 2019

Valentine's Day: The Gift of Emotional Value

Surviving in a high inflationary market: Escape the cost-cutting paradigm

Blog post

février 01, 2019

Surviving in a High-Inflationary Market: Escape the Cost-cutting Paradigm

Vidéo

janvier 10, 2019

Retail Price Increases in a Time of Downward Price Pressure

Vidéo

janvier 10, 2019

3 Key Factors for Optimizing Your Promotions Strategy

Preiserhöhung bei Konsumgütern – so gelingt’s

Blog post

novembre 27, 2018

Raising Prices in Consumer Goods: How to Succeed

How apparel and footwear brands can pace with the foot race that is today’s marketplace

Blog post

octobre 11, 2018

Retail Strategy: Foot Traffic Trends and Opportunities

The “Tariff-y-ing” New Normal

Blog post

septembre 20, 2018

The “Tariff-y-ing” New Normal

banner

Blog post

septembre 20, 2018

Supermarkets – How to Compete Against Walmart and Amazon on Price

Omni channel fashion study

Blog post

août 27, 2018

Variety Wins: How to Sell Fashion in the Digital Age

5 tips for executing a successful CPG price increase amid rising costs and a challenging retail environment

Blog post

juillet 27, 2018

5 Tips for Executing a Successful CPG Price Increase Amid Rising Costs and a Challenging Retail Environment

consumer

Blog post

juillet 03, 2018

Consumer Packaged Goods: The Right Price for Every Pack Size

What your business can learn from Amazon's recent price increase announcement

Blog post

mai 03, 2018

What Your Business Can Learn From Amazon's Recent Price Increase Announcement

Fichier

Restaurants Practice

Embracing digitalization to achieve top-line growth in the restaurant industry

Blog post

décembre 06, 2017

Embracing Digitalization to Achieve Topline Growth in the Restaurant Industry

Digitalization in consumer goods

Blog post

décembre 06, 2017

Ask the Expert: Digitalization in Consumer Goods

Digitalization in the consumer goods industry

Blog post

novembre 08, 2017

Digitalization in the Consumer Goods Industry

omni-channel study

Simon-Kucher Perspectives

novembre 03, 2017

Where Will Customers Buy Groceries in the Future? - Germany

omni-channel

Simon-Kucher Perspectives

septembre 11, 2017

Simon-Kucher & Partners Omnichannel Study

Digitalization in the retail sector

Blog post

août 01, 2017

Digitalization in the Retail Sector

Consumer insights- Simon-Kucher

Blog post

avril 04, 2017

The Price Wars Have Started…Now What? Managing for the Future in a Rapidly Evolving CPG Landscape

retail

Success story

mars 31, 2017

System-based Markdown Pricing to End Up with Profit-optimal Closing Stocks

retail

Success story

mars 31, 2017

Efficient Marketing-Mix Management with Tool-based Decision Taking

casual dining

Success story

mars 31, 2017

Traffic Growth Through Disruptive Pricing Strategy for Casual Dining Chain

franchise

Success story

mars 31, 2017

Tool to Improve Efficiency in Price Management of QSR Franchise System

dining

Success story

mars 31, 2017

Regional Price Differentiation for Casual Dining Chain

restaurants

Success story

mars 31, 2017

New Pricing Concept to Improve Profitability While Reaching Growth Targets

consumer goods

Success story

mars 31, 2017

Trade Term Optimization

consumer goods

Success story

mars 31, 2017

Price Pack Architecture to Drive Growth for an Iconic Snacks Brand

cosmetics

Success story

mars 31, 2017

Global New Product Pricing Framework for Cosmetics

consumer and customer

Success story

mars 31, 2017

Consumer and Customer Pricing Excellence

retail

Success story

mars 30, 2017

Analytically-based Promotion Strategy to Improve Revenue and Profit

pizza delivery

Success story

mars 30, 2017

Concept to Improve Perception and Pricing of Pizza Delivery Service

consumer goods

Success story

mars 30, 2017

Commercial Excellence

Consumer insights- Simon-Kucher

Blog post

mars 26, 2017

Grocery Price Wars: So You Think You Can Match Price?

Consumer insights - Simon-Kucher

Simon-Kucher Perspectives

mars 10, 2017

Consumer Insights – Winning in an Era of Intensified Competition

Consumer insights - Simon-Kucher

Simon-Kucher Perspectives

mars 10, 2017

Consumer Insights – Leveraging Behavioral Psychology

Consumer insights - Simon-Kucher

Simon-Kucher Perspectives

mars 10, 2017

Consumer Insights – Product Innovation

Consumer insights - Simon-Kucher

Simon-Kucher Perspectives

mars 06, 2017

Consumer Insights – Winning in the Subscription Economy

Ringing up higher profits

Simon-Kucher Perspectives

novembre 22, 2016

Ringing Up Higher Profits

Pricing strategies and dynamics in the restaurant industry

Simon-Kucher Perspectives

novembre 22, 2016

Pricing Strategies and Dynamics in the Restaurant Industry

How Amazon beats competitors with ‘Tesco’ tactics

Simon-Kucher Perspectives

novembre 22, 2016

How Amazon Beats Competitors with Tesco Tactics

Global Pricing Study 2012 key results

Simon-Kucher Perspectives

novembre 22, 2016

Global Pricing Study 2012

Find the right FMC strategy and price model that suits your business

Simon-Kucher Perspectives

novembre 11, 2016

Find the Right FMC Strategy and Price Model That Suits Your Business

It's time for e-commerce to grow up

Livre

septembre 16, 2016

It's Time for E-Commerce to Grow Up – Free Download

Vidéo

septembre 14, 2016

Commercial Policy for Consumer Goods

Avez-vous besoin de plus d'informations ?

 

Contact

 

Capabilities

  • Aperçu
  • Stratégie
  • Marketing
  • Pricing
  • Ventes
  • Digital

Industries

Automobile
Banking & Financial Institutions
B2B Professional Services
Chimie & Matériaux
Construction
Consumer & Retail
Electronique & Semi-conducteurs
Energie & Utilities
Santé & Sciences de la vie
Produits Industriels & Mécanique
Assurance
Logistique & Distribution
Média & Divertissement
Private Equity & Venture Capital
Secteur Public et Social
Logiciels, Internet & Technologies
Télécommunications
Tourisme, Transport et Loisirs

Simon-Kucher

  • Contactez-nous
  • Qui sommes-nous ?
  • Ressources
  • Carrières
  • Webinars
  • Événements

Copyright © 2021. Simon-Kucher & Partners        Imprint        Data Privacy

LinkedIn   Facebook    Twitter   Instagram    youtube

Ressources recommandés

The Rating Economy - Global Survey
Pricing
Pricing
Swiping bank card
Ventes
Digitalization
Digital

Featured

brochure
Company brochure: "Your Roadmap to Profitable Growth"

Gaining TopLine Power® through pricing, marketing and sales.

Featured

Topline 2020 Banner
TopLine 2020

This two-day conference, taking place in Amsterdam on June 23-24, 2020, is designed for those who want to ensure sustainable profits and satisfied customers in a digital world. If you’re in a role that focuses on growth strategies, marketing, product development, pricing, or sales, you can’t miss TopLine 2020!

Featured

A Practical Guide to Pricing
A Practical Guide to Pricing

Pricing is a game of intelligence. Ready to start playing it? Then download our free ebook A Practical Guide to Pricing…

Simon Kucher Global Pricing Study
Simon Kucher Global Pricing Study

The Global Pricing Study evaluates the pricing and growth strategies of companies across all industries worldwide. The…

Surviving the resurgent crisis with commercial agility
Surviving the resurgent crisis with commercial agility

The one trait that will separate the winners from the rest in this crisis is what we call commercial agility: the ability…

Featured

A Practical Guide to Pricing
A Practical Guide to Pricing

Pricing is a game of intelligence. Ready to start playing it? Then download our free ebook A Practical Guide to Pricing now! It discusses the many reasons why pricing is important, and share expert insights and tips for overcoming the top pricing challenges.

Simon-Kucher Rating Economy - Hands holding blocks of ratings
The Rating Economy - Global Survey

A global study on the “rating economy” shows that product ratings are growing in importance, impacting shopping behavior and brand loyalty. Find out what this means for companies and how they currently deal with this development.

Featured

people pointing at screen
Have You Fully Unlocked Your Sales Potential?

Want to ensure your sales effectiveness is better than others in your sector? Take our five-minute Sales Opportunity Self-assessment to learn how your company can easily improve its sales performance. Launch the assessment now!

man waiting in subway with tablet
Find out your digitalization score!

Digital maturity is fundamental to the success of your company. But only by pairing it with advanced digital monetization are you becoming a Digital Champion. We developed the Digital Maturity & Monetization Score (DMMS), to help you evaluating your company’s digitalization performance.