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Research Paper

New Ownership Models for Fashion Brands

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Consumer purchasing behavior is driving a shift toward a more sustainable economy, and the fashion industry is following suit. Companies with secondhand clothing lines, subscription models, and rental models are all gaining market share. It is difficult to predict how the COVID-19 crisis will affect the global economy in 2021 and beyond, but changes in consumer demand are already accelerating. Sustainability is still at the top of fashion companies’ agendas, and alternative ownership models will only become more important if the economy experiences a downturn.

As top-line specialists, we have supported many clients in revamping their commercial strategy using our knowledge of the fashion industry and experience with revenue model innovation across other sectors. We present three alternative ownership models and provide a brief overview of what fashion brands should consider before taking the leap. Enjoy the read and get inspired

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