Prior to the coronavirus crisis, most companies operated in relatively stable, growing markets. Then the pandemic hit. Demand became unpredictable. Forecasts became unreliable. Strategic planning became almost impossible.
With customer behavior and demand radically shifting post-crisis, how can you respond?
Embrace the demand revolution with a commercial revolution of your own!
Simon Kucher Prespective
mai 04, 2021
The Demand Revolution: It’s Time to Unleash Your Commercial Creativity
The future has never been more uncertain, but transforming your business cannot be left to guesswork. To be commercially creative, companies need to understand their customers, and fast. Download our paper to learn more!
Blog post
mai 05, 2021
Commercial Creativity: How Will You Respond to the Demand Revolution?
Only have 5 minutes? Read the short version of our paper here! We share a summary of how to be commercially creative in terms of customer experience, sales channels, product innovation, revenue models, and pricing.
Blog post
mai 21, 2021
Commercial Creativity for Mobility Players
The crisis triggered monumental changes in travel behavior, and mobility players are among the hardest hit. But all hope is not lost. As demand returns, companies need to get creative to re-attract, monetize, and retain customers.
Blog post
mai 27, 2021
Does Your Company Have Commercially Creative DNA? Time to Shift the Digital Mindset
Does your company have commercial creativity in its genes? Read our article to find out!
Vidéo
juin 07, 2021
Commercial creativity: Watch & Learn
Tired of reading? In less than 15 minutes you can watch and learn about the demand revolution and hear real examples of how companies are currently using commercial creativity to transform and adapt their businesses.
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