Prior to the coronavirus crisis, most companies operated in relatively stable, growing markets. Then the pandemic hit. Demand became unpredictable. Forecasts became unreliable. Strategic planning became almost impossible.
With customer behavior and demand radically shifting post-crisis, how can you respond?
Embrace the demand revolution with a commercial revolution of your own!
Livre
octobre 26, 2021
The Demand Revolution: It’s Time to Unleash Your Commercial Creativity
Only have 5 minutes? Read the short version of our paper here! We share a summary of how to be commercially creative in terms of customer experience, sales channels, product innovation, revenue models, and pricing.
Blog post
mars 01, 2022
Seven Design Decisions to Consider when Developing B2B Dynamic Pricing Engines
Blog post
décembre 02, 2021
Year in Review: Helping Companies Get Back to Growth
Success strategies and three commercial mega trends in 2021. Read the article here!
Blog post
août 17, 2021
Commercial Creativity: Are Tech Firms Really Thriving in the Demand Revolution?
Few tech companies are responding to the crisis as a true revolutionary moment. Here’s why they should…
Blog post
juillet 21, 2021
Commercial Creativity for Industrials: Monetize to Make an Immediate Impact
Technology and industrials companies don’t need to wait years for innovations to impact their top line. Commercially creative measures can deliver an impact as early as a quarter or two from now!
Vidéo
juillet 14, 2021
Commercial Creativity at PizzaExpress
David Campbell, CEO of PizzaExpress, shares how the company has transformed and adapted to customer-led behavior post-crisis. He discusses everything from the digital customer journey, to product innovation, and the importance of test and learning.
Blog post
mai 05, 2021
Commercial Creativity: How Will You Respond to the Demand Revolution?
Only have 5 minutes? Read the short version of our paper here! We share a summary of how to be commercially creative in terms of customer experience, sales channels, product innovation, revenue models, and pricing.
Blog post
mai 21, 2021
Commercial Creativity for Mobility Players
The crisis triggered monumental changes in travel behavior, and mobility players are among the hardest hit. But all hope is not lost. As demand returns, companies need to get creative to re-attract, monetize, and retain customers.
Blog post
mai 27, 2021
Does Your Company Have Commercially Creative DNA? Time to Shift the Digital Mindset
Does your company have commercial creativity in its genes? Read our article to find out!
Vidéo
juin 07, 2021
Commercial creativity: Watch & Learn
Tired of reading? In less than 15 minutes you can watch and learn about the demand revolution and hear real examples of how companies are currently using commercial creativity to transform and adapt their businesses.
Blog post
juin 25, 2021
Commercial Creativity in Travel, Tourism, and Leisure: Beat the Fear of Failure
Welcome to the faster future, where your monetization machine needs to run at a 100x higher speed. But are travel, tourism, and leisure companies bold enough to put their commercial creativity to the test?
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