Focus Area: Commercial Transformation

October 02, 2012

Dr. Georg Tacke, CEO of Simon-Kucher & Partners Strategy & Marketing Consultants talks about commercial transformation in the pricing area. Main finding: pricing is the most important profit driver. Even though most companies are aware of that, they often ignore the implications or fail to implement the according measures successfully. Simon-Kucher's approach for pricing solutions in the commercial area focusses on the follwing four components:

  • CSAR - Continuous, Specialist-Assisted Rollout ("industrialized feedback" as change drivers)
  • Systematization of processes by integration into IT flows
  • Monitoring
  • Solution design