Value Pricing – Reboot your Thinking - Webinar


Simon-Kucher & Partners, One Canal Park, 02141 MA, Stati Uniti



Join Dr. Andrea Maessen, Senior Partner at Simon-Kucher & Partners, for a webinar on August 23rd at 11:00 EST.

In many B2B industries Value Pricing has been a boardroom topic for decades. Nonetheless, most companies are still struggling with implementing a value-based pricing approach, as several Simon-Kucher studies have repeatedly shown. Specifically, managers in commoditized industries feel that “the market determines the price” and that there is little that can be done to improve their ability to capture value through better pricing.

In this webinar, Andrea Maessen, Senior Partner and leader of Simon-Kucher’s Chemicals & Construction industry practice, will share her insights and expertise on how to successfully implement a Value Pricing approach that works in practice and that has helped her clients to add millions to their bottom line. Participants will learn:

  • How to think about “willingness-to-pay” and avoid a “one-size fits all” approach to pricing.
  • Why many segmentation models fail and how to build actionable customer segments.
  • Why choosing the right pricing metric can become a game changer that creates significant competitive advantage.
  • How to develop a compelling value communication approach.

It is time to reboot your thinking about Value Pricing – join this webinar and press the reset button!


Simon-Kucher hosted webinars are FREE and open to the professional public.

To learn more about the Simon-Kucher B2B Webinar Series please click here.