Boost M&A Value through Commercial Integration



Although plenty of playbooks have been developed on the success factors for capturing cost synergies, there is little focus on deliberately planning for revenue synergies. Mergers and acquisitions often fail to achieve the projected benefits. Even when a deal is deemed an integration success, most companies are unable to fully achieve their synergy targets. Topline synergies are much more powerful than cost synergies and represent the largest opportunity for management and deal teams. The math speaks for itself: revenue levers (particularly prices) are much more effective and abundant.

This webinar will cover:

• The upside value of pricing integration in mergers

• How to identify areas of commercial opportunities in a merger environment

• Methodologies for harmonizing price points for joint customers/products

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