Core Pricing Skills for Commoditized Industries



49% of companies surveyed in Simon-Kucher & Partners’ annual global pricing and sales survey believe their industry is in the midst of a price war; 86% believed it was started by “the other guy.” While this math can’t hold true, it does illustrate the need to identify opportunities to avoid the perception of commoditization and empower differentiated pricing to capture the value appreciated by customers. “Commodity” chemicals are the foundation of highly engineered solutions and the requirements to serve this set of customers further down the value chain must be analyzed to extract the most value for suppliers.

Join my webinar on January 30th and learn how to improve your core pricing skills as they relate to “commoditized” business models.

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