Servitization: Protecting and Driving Revenue in Uncertain Times



Prior to COVID-19, B2B companies were moving towards service-based strategies because of a number of challenges – commoditization, price pressure, technological disruption, stagnant growth and untapped market potential. COVID-19 has further changed priorities, making servitization more relevant than ever.  Reduced mobility and unpredictable demand have made capital intensive, transactional business unattractive in the mid-term but servitization can help your firm grow coming out of the pandemic. 

Our global experts will share a fresh take on how servitization can be used as a strategic lever to differentiate from the competition, increase customer value, reduce barriers to purchase, increase customer longevity and stabilize revenues.

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