COVID-19: B2B Marketing
COVID-19 has had severe implications for B2B firms. Despite the restrictions being eased ever so slightly, many firms are still feeling the effects from COVID-19. This includes shifts in channel demand, inability of sales to physically meet clients, and changing customer demand profiles. This requires firms, and in particularly the marketing function, to stay updated on the latest changes to predict the development and adjust accordingly. Firms that understand and adjust quickly will likely emerge as winners from the ongoing crisis.
Thus, COVID-19 presents a unique opportunity for bringing marketing back into the C-level.
Join us on June 4th from 09:00-10:00 CET to learn more about how Marketing plays a pivotal role in the ensuring commercial recovery.
The event is a solely livestreamed session – Once registered for the event, you will receive a link for the session. The event is free of charge.
As the world’s number one Topline consultancy, Simon-Kucher has helped firms to optimize topline growth within hundreds of businesses across a broad range of industries.