De Liu is a Senior Consultant in the Banking Division based out of the Singapore Office.

He has 3 years of consulting experience and focuses in pricing and strategy consulting. He has advised international banks throughout Singapore, Hong Kong, Switzerland and the UK.

He advises banks in top-line growth and profitability measures, such as discount management, digitisation & innovation monetisation, and pricing.

Prior to joining Simon-Kucher & Partners, he obtained a Master’s degree in Business Administration at the London School of Economics (LSE), and a Bachelor’s degree in Economics at the Ludwig-Maximilians University (LMU) in Munich.