Hong-May Cheng

Partner

Hong-May Cheng is a Partner at Simon-Kucher, based in Amsterdam.

Hong-May has dedicated his entire consulting career to strategic marketing and commercial excellence. With nearly 20 years of experience, Hong-May in particular specializes in developing new business & portfolio concepts, value-based pricing strategies and value selling.

Across his engagements, Hong-May has built up a deep sector expertise and understanding of profit growth solutions in two Global Practice areas: software, internet & media as well as technology & industrial solutions.

In these areas Hong-May develops and leads large projects, acts as a sounding board and sparring partner for clients, is a writer of numerous articles and is a regular speaker at seminars and in-company sessions.

From the hub in Amsterdam, Hong-May performs his consulting work across Europe. He holds a Master’s of Science degree of the University of Twente, The Netherlands.

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