Ruben de Lange is a Partner and Software Practice Lead at Simon-Kucher's Amsterdam office. He leverages his experience in software to design winning monetization models for software companies.
Ruben has gained in-depth expertise in commercial strategy development, revenue model innovation, and value-based pricing. He assists tech executives in their transition to subscription-based price models and recurring revenue optimization, consistently improving the topline of his clients.
Prior to joining Simon-Kucher, Ruben worked in various other consulting roles. He obtained his BSc and MSc degrees in Business Administration from Vrije Universiteit Amsterdam and Wirtschaftsuniversität Wien.