Vicente Armendariz

Managing Director Mexico

Vicente Armendariz has over 15 years of consulting experience and is currently the Managing Director for the Simon-Kucher Mexico office.

He is a marketing and commercial strategy expert with experience in over 30 markets including all continents. Vicente is deeply knowledgeable in the design and implementation of omni-channel strategies to maximize Top Line growth and Sales and Distribution excellence. He has a strong focus in the Consumer Goods, Retail, Construction, Chemicals and Telecommunications industries. 

His main specialties include: route-to-market, revenue-growth-management, Digital strategy, marketing strategy, financial analysis, financial modeling, change management, entrepreneurship and organizational design

Vicente is an Industrial and Systems Engineer from the Instituto Tecnologico y de Estudios Superiores de Monterrey and Carnegie Mellon University. He holds an MBA from London Business School and Kellogg School of Management. He has been awarded many start-up/entrepreneurship awards by London Business School, Stockholm School of Entrepreneurship, Rice University at Houston and The Global Moot Corp at the University of Texas in Austin.