Shape
Simon Kucher logo
Contact Us
Informazioni
Chi siamo
Heritage
Leadership
Partner
Newsroom
Uffici globali
Competenze
Digital
Marketing
Pricing
Vendite
Strategy
Insights
Approfondimenti recenti
Per argomento
Per industria
Altre collezioni
Settori Industriali
Banche e Istituzioni finanziarie
Settore automobilistico
Servizi di assistenza commerciale alle imprese
Sostanze chimiche & Materiali
Costruzioni
Prodotti di largo consumo & Distribuzione
Elettronica, Elettrotecnica & Semiconduttori
Energia & Utilities
Healthcare & Life Sciences
Forniture industriali & Macchinari
Assicurazioni
Logistica & Distribuzione
Media & Intrattenimento
Private equity e venture capital
Settore Pubblico & Sociale
Software, Internet & Tecnologia
Telecomunicazioni
Viaggi, Turismo & Vacanze
Eventi
Eventi online
Eventi
Carriere Professionali
Perché Simon-Kucher?
L'attività
Lavoro e vita privata
Il percorso professionale
Lavora con noi
Selezioni: contatti
Selezione del personale: eventi ed attività
Voci & Storie
Contattaci
Trattamento dei dati personali
Informazioni legali
In evidenza
A Practical Guide to Pricing
A Practical Guide to Pricing

Pricing is a game of intelligence. Ready to start playing it? Then download our free ebook A Practical Guide to Pricing…

Simon Kucher Global Pricing Study
Simon Kucher Global Pricing Study

The Global Pricing Study evaluates the pricing and growth strategies of companies across all industries worldwide. The…

Surviving the resurgent crisis with commercial agility
Surviving the resurgent crisis with commercial agility

The one trait that will separate the winners from the rest in this crisis is what we call commercial agility: the ability…

Contact Us

Main navigation

  • Chi siamo
    • Chi siamo
    • Heritage
    • Leadership
    • Partner
    • Newsroom
    • Uffici globali
  • Competenze
    • Digital
    • Marketing
    • Pricing
    • Vendite
    • Strategy
  • Settori
    • Banche e Istituzioni finanziarie
    • Settore automobilistico
    • Servizi di assistenza commerciale alle imprese
    • Sostanze chimiche & Materiali
    • Costruzioni
    • Prodotti di largo consumo & Distribuzione
    • Elettronica, Elettrotecnica & Semiconduttori
    • Energia & Utilities
    • Healthcare & Life Sciences
    • Forniture industriali & Macchinari
    • Assicurazioni
    • Logistica & Distribuzione
    • Media & Intrattenimento
    • Private equity e venture capital
    • Settore Pubblico & Sociale
    • Software, Internet & Tecnologia
    • Telecomunicazioni
    • Viaggi, Turismo & Vacanze
  • Fonti
    • Approfondimenti recenti
    • Per argomento
    • Per industria
    • Altre collezioni
  • Eventi
    • Eventi online
    • Eventi
  • Careers
    • Perché Simon-Kucher?
    • L'attività
    • Lavoro e vita privata
    • Il percorso professionale
    • Lavora con noi
    • Selezioni: contatti
    • Selezione del personale: eventi ed attività
    • Voci & Storie
  • Contattaci
  • Trattamento dei dati personali
  • Informazioni legali
    • GlobalGlobal | EN
    • AustraliaAustralia | EN
    • BelgiumBelgium | EN
    • BrazilBrazil | PT
    • ChinaChina | ZH
    • FranceFrance | FR
    • GermanyGermany | DE
    • ItalyItaly | IT
    • JapanJapan | JA
    • NetherlandsNetherlands | EN
    • NordicsNordics | EN
    • PolandPoland | PL
    • SingaporeSingapore | EN
    • SpainSpain | ES
    • SwitzerlandSwitzerland | DE
    • TurkeyTurkey | TR
    • UAEUAE | EN
    • UKUK | EN
    • USUS | EN
Simon-Kucher blog

Strategie di Pricing

completing puzzles

Blog post

Giugno 27, 2019

9 Must-Haves to Implement Your Pricing Strategy Successfully

Consumer insights - Simon-Kucher

Simon-Kucher Perspectives

Marzo 10, 2017

Consumer Insights – Winning in an Era of Intensified Competition

Expert review in Asset Management

Success stories

Luglio 18, 2017

Expert Review in Asset Management

woman in sports tshirt talking to a group

Blog post

Febbraio 20, 2020

Tailored Service Pricing Strategies for Small Nonprofits

  • servitization checkmark icons

    Blog post

    Ottobre 23, 2020

    Global Servitization Survey: Weather the Storm with Service-based Strategies

  • a man using tablet

    Blog post

    Ottobre 05, 2020

    Challenges and Priorities for Tech Companies along the Pricing Journey

  • A hand holding an earth sphere

    Blog post

    Settembre 21, 2020

    International Reference Pricing: A Five-Step Strategic Approach

  • Person pointing on check mark

    Blog post

    Marzo 04, 2020

    Coronavirus: Pricing Dos and Don’ts for a Crisis

  • cargo

    Blog post

    Febbraio 14, 2020

    Logistics: How Smart Pricing Strategies Can Mitigate the Impact of Crises Caused by Coronavirus

  • clothes of different colours

    Blog post

    Novembre 14, 2019

    Sustainable Fashion: Good for the Environment, Good for Business

  • Innovators thinking about an idea

    Blog post

    Novembre 04, 2019

    Monetizing Change: What Wealth Managers Can Learn from Other Industries

  • Person touching hologramic digital tablet

    Blog post

    Ottobre 29, 2019

    Eight Best Practices for Monetizing the Software Buyer Journey

  • software pricing

    Blog post

    Ottobre 08, 2019

    Top Five Software Pricing and Packaging Mistakes

  • road sign turn

    Blog post

    Luglio 26, 2019

    Riders on the Storm: How Smart Pricing Helps Navigate Turbulences and Fire up EBIT

  • A Practical Guide to Pricing

    Libri

    Maggio 29, 2019

    A Practical Guide to Pricing

  • plane

    Simon-Kucher Perspectives

    Maggio 15, 2019

    Airline Fare Families and Beyond - Untangle Fare Architectures and Improve Monetization Capabilities

  • skimming pricing

    Blog post

    Aprile 17, 2019

    Skimming or Penetration Pricing?

  • Video

    Aprile 15, 2019

    PricePro Run: The World’s Leading Revenue and Management Software

  • Purchase Incentives in the Automotive Industry: Cash Discounts Still the Most Common Method

    Blog post

    Febbraio 12, 2019

    Purchase Incentives in the Automotive Industry: Cash Discounts Still the Most Common Method

  • Video

    Gennaio 10, 2019

    Addressing the Rising Rate Environment in the Banking Industry

  • Video

    Gennaio 10, 2019

    Maximizing Customer Lifetime Value in Subscription Businesses

  • Home emergency

    Success stories

    Gennaio 03, 2018

    Product and Price Optimization for Home Emergency Systems

  • Hostpitality

    Success stories

    Gennaio 03, 2018

    Successful Price Management for a Non-profit Hospitality Organization

  • consumer goods

    Success stories

    Marzo 31, 2017

    Price Pack Architecture to Drive Growth for an Iconic Snacks Brand

  • cosmetics

    Success stories

    Marzo 31, 2017

    Global New Product Pricing Framework for Cosmetics

  • chc

    Success stories

    Marzo 31, 2017

    Assess Commercial Viability of a Dual Brand Strategy for Branded CHC Manufacturer

  • banking

    Success stories

    Marzo 31, 2017

    Revenue Optimization for B2C Remittances

  • deals pricing

    Success stories

    Marzo 31, 2017

    Complex Deals Pricing

  • Pricing strategies and dynamics in the restaurant industry

    Simon-Kucher Perspectives

    Novembre 22, 2016

    Pricing Strategies and Dynamics in the Restaurant Industry

  • Pricing of UK insurers lagging behind

    Simon-Kucher Perspectives

    Novembre 22, 2016

    Pricing of UK Insurers Lagging Behind

  • Opportunities for revenue growth: Price implementation

    Simon-Kucher Perspectives

    Novembre 22, 2016

    Price Compression in Transaction Banking – Strategy

  • Tomorrow’s innovative model starts today

    Simon-Kucher Perspectives

    Novembre 22, 2016

    Price Compression in Transaction Banking – Setting

  • Opportunities for revenue growth: price strategy.

    Simon-Kucher Perspectives

    Novembre 22, 2016

    Price Compression in Transaction Banking – Implementation

  • How Amazon beats competitors with ‘Tesco’ tactics

    Simon-Kucher Perspectives

    Novembre 22, 2016

    How Amazon Beats Competitors with Tesco Tactics

  • consumer healthcare

    Simon-Kucher Perspectives

    Ottobre 07, 2016

    Increasing Profits Through Structured Consumer Pricing

  • Price bundling: a smart pricing strategy for banking

    Simon-Kucher Perspectives

    Settembre 23, 2016

    Price Bundling: A Smart Pricing Strategy for Banking

  • Manage for Profit not for Market Share: A Guide to Greater Profits in Highly Contested Markets

    Libri

    Settembre 16, 2016

    Manage for Profit Not for Market Share: A Guide to Greater Profits in Highly Contested Markets

  • Simon-Kucher Strategy for competition

    Libri

    Settembre 16, 2016

    Strategy For Competition

  • Price Management in Financial Services: Smart Strategies for Growth

    Libri

    Settembre 16, 2016

    Price Management in Financial Services: Smart Strategies for Growth

Alla ricerca di ulteriori informazioni? 

 

Contatti

 

Capabilities

  • Generale
  • Strategia
  • Marketing
  • Pricing
  • Vendite
  • Digitalizzazione

Industries

Settore automobilistico
Banking & Financial Institutions
Servizi di assistenza commerciale alle imprese
Sostanze chimiche & Materiali
Costruzioni
Prodotti di largo consumo & Distribuzione
Elettronica, Elettrotecnica & Semiconduttori
Energia & Utilities
Healthcare & Life Sciences
Forniture industriali & Macchinari
Assicurazioni
Logistica & Distribuzione
Media & Intrattenimento
Private Equity & Venture Capital
Settore Pubblico e Sociale
Software, Internet & Tecnologia
Telecomunicazioni
Viaggi, Turismo & Tempo Libero

Simon-Kucher

  • Contattaci
  • Chi siamo
  • Fonti
  • Carriera
  • Webinars
  • Eventi

Copyright © 2021. Simon-Kucher & Partners        Imprint        Data Privacy

LinkedIn   Facebook    Twitter   Instagram    youtube

Risorse disponibili

The Rating Economy - Global Survey
Pricing
Pricing
Swiping bank card
Vendite
Digitalization
Digitalizzazione

Featured

brochure
Company brochure: "Your Roadmap to Profitable Growth"

Gaining TopLine Power® through pricing, marketing and sales.

Featured

Topline 2020 Banner
TopLine 2020

This two-day conference, taking place in Amsterdam on June 23-24, 2020, is designed for those who want to ensure sustainable profits and satisfied customers in a digital world. If you’re in a role that focuses on growth strategies, marketing, product development, pricing, or sales, you can’t miss TopLine 2020!

Featured

A Practical Guide to Pricing
A Practical Guide to Pricing

Pricing is a game of intelligence. Ready to start playing it? Then download our free ebook A Practical Guide to Pricing…

Simon Kucher Global Pricing Study
Simon Kucher Global Pricing Study

The Global Pricing Study evaluates the pricing and growth strategies of companies across all industries worldwide. The…

Surviving the resurgent crisis with commercial agility
Surviving the resurgent crisis with commercial agility

The one trait that will separate the winners from the rest in this crisis is what we call commercial agility: the ability…

Featured

A Practical Guide to Pricing
A Practical Guide to Pricing

Pricing is a game of intelligence. Ready to start playing it? Then download our free ebook A Practical Guide to Pricing now! It discusses the many reasons why pricing is important, and share expert insights and tips for overcoming the top pricing challenges.

Simon-Kucher Rating Economy - Hands holding blocks of ratings
The Rating Economy - Global Survey

A global study on the “rating economy” shows that product ratings are growing in importance, impacting shopping behavior and brand loyalty. Find out what this means for companies and how they currently deal with this development.

Featured

people pointing at screen
Have You Fully Unlocked Your Sales Potential?

Want to ensure your sales effectiveness is better than others in your sector? Take our five-minute Sales Opportunity Self-assessment to learn how your company can easily improve its sales performance. Launch the assessment now!

man waiting in subway with tablet
Find out your digitalization score!

Digital maturity is fundamental to the success of your company. But only by pairing it with advanced digital monetization are you becoming a Digital Champion. We developed the Digital Maturity & Monetization Score (DMMS), to help you evaluating your company’s digitalization performance.