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A Practical Guide to Pricing
A Practical Guide to Pricing

Pricing is a game of intelligence. Ready to start playing it? Then download our free ebook A Practical Guide to Pricing…

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We Are the Unicorn Advisers

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Surviving the resurgent crisis with commercial agility
Surviving the resurgent crisis with commercial agility

The one trait that will separate the winners from the rest in this crisis is what we call commercial agility: the ability…

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Insights - Consumer & Retail

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  • Risorse più recenti
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A woman choosing item in supermarket

Blog post

Novembre 30, 2020

5 Rules for Producers and Retailers to Jointly Build Customer-centric Promotions

A man using smartphone

Blog post

Novembre 23, 2020

Global Black Friday Forecast: “Retailers need to pull spontaneous shoppers to their online shops”

Woman shopping in supermarket

Blog post

Agosto 28, 2020

More Uncertainty, Less Spending: "COVID-19 has Changed Consumer Behavior significantly"

Teens using tablet

Blog post

Agosto 26, 2020

Digital Promotions: Advantages of Promotion Database Management

woman shopping food online

Blog post

Aprile 29, 2020

Who Will Emerge as a Winner Among Online Food Retailers Post-COVID-19?

latop grocery shopping

Blog post

Aprile 23, 2020

Ecommerce Post-COVID-19: Critical Success Factors for Retailers in MENA

corona virus under microscope

Blog post

Marzo 09, 2020

Coronavirus Impact: How Should Industries Respond to COVID-19?

sales boards

Blog post

Gennaio 29, 2020

Promotion Effectiveness: How to Fix the 30 Percent of Value-Destroying Promotions

Black Friday Shopping Bags

Blog post

Novembre 28, 2019

Black Friday Discount Strategy: 3 Takeaways for Retailers

Muslim woman shopping

Blog post

Novembre 15, 2019

The 7 Drivers of Effective Sales Promotions

clothes of different colours

Blog post

Novembre 14, 2019

Sustainable Fashion: Good for the Environment, Good for Business

Shopping in supermarket

Simon-Kucher Perspectives

Ottobre 29, 2019

RFT Report on Growth Potential of European Supermarkets

Blurred view of a supermarket

Blog post

Ottobre 29, 2019

RFT Report on European Supermarkets: Dutch and German Chains Outperform their Peers

euro coins

Blog post

Ottobre 19, 2019

Trade Terms: How to Ensure Commercial Spending Pays Off

Sale percentage sign with man's hand on calculator

Blog post

Ottobre 07, 2019

How to Best Measure Promotional Effectiveness: Everything You Need to Know for Calculating Promotion ROI

Amazon packages

Blog post

Novembre 25, 2019

Success With Amazon and Other Pure Players: Seven Tips for an eCommerce Strategy

sugar coming from soda cane

Blog post

Agosto 29, 2019

UAE: “Sin Tax” on Sweetened Drinks and E-Cigarettes – How Should the Industry React?

Clothing store

Blog post

Giugno 07, 2019

Monetizing Fashion as a Service

clothing store

Blog post

Giugno 07, 2019

The Power of Value-based Pricing: Added Value for Customers, More Profit for Companies

Segmentation in Fashion Wholesale: Using Resources Effectively

Blog post

Maggio 21, 2019

Segmentation in Fashion Wholesale: Using Resources Effectively

Valentine's Day: The Gift of Emotional Value

Blog post

Febbraio 14, 2019

Valentine's Day: The Gift of Emotional Value

Surviving in a high inflationary market: Escape the cost-cutting paradigm

Blog post

Febbraio 01, 2019

Surviving in a High-Inflationary Market: Escape the Cost-cutting Paradigm

Video

Gennaio 10, 2019

Retail Price Increases in a Time of Downward Price Pressure

Video

Gennaio 10, 2019

3 Key Factors for Optimizing Your Promotions Strategy

Preiserhöhung bei Konsumgütern – so gelingt’s

Blog post

Novembre 27, 2018

Raising Prices in Consumer Goods: How to Succeed

How apparel and footwear brands can pace with the foot race that is today’s marketplace

Blog post

Ottobre 11, 2018

Retail Strategy: Foot Traffic Trends and Opportunities

The “Tariff-y-ing” New Normal

Blog post

Settembre 20, 2018

The “Tariff-y-ing” New Normal

banner

Blog post

Settembre 20, 2018

Supermarkets – How to Compete Against Walmart and Amazon on Price

Omni channel fashion study

Blog post

Agosto 27, 2018

Variety Wins: How to Sell Fashion in the Digital Age

5 tips for executing a successful CPG price increase amid rising costs and a challenging retail environment

Blog post

Luglio 27, 2018

5 Tips for Executing a Successful CPG Price Increase Amid Rising Costs and a Challenging Retail Environment

consumer

Blog post

Luglio 03, 2018

Consumer Packaged Goods: The Right Price for Every Pack Size

What your business can learn from Amazon's recent price increase announcement

Blog post

Maggio 03, 2018

What Your Business Can Learn From Amazon's Recent Price Increase Announcement

File

Restaurants Practice

Embracing digitalization to achieve top-line growth in the restaurant industry

Blog post

Dicembre 06, 2017

Embracing Digitalization to Achieve Topline Growth in the Restaurant Industry

Digitalization in consumer goods

Blog post

Dicembre 06, 2017

Ask the Expert: Digitalization in Consumer Goods

Digitalization in the consumer goods industry

Blog post

Novembre 08, 2017

Digitalization in the Consumer Goods Industry

omni-channel study

Simon-Kucher Perspectives

Novembre 03, 2017

Where Will Customers Buy Groceries in the Future? - Germany

omni-channel

Simon-Kucher Perspectives

Settembre 11, 2017

Simon-Kucher & Partners Omnichannel Study

Digitalization in the retail sector

Blog post

Agosto 01, 2017

Digitalization in the Retail Sector

Consumer insights- Simon-Kucher

Blog post

Aprile 04, 2017

The Price Wars Have Started…Now What? Managing for the Future in a Rapidly Evolving CPG Landscape

retail

Success stories

Marzo 31, 2017

System-based Markdown Pricing to End Up with Profit-optimal Closing Stocks

retail

Success stories

Marzo 31, 2017

Efficient Marketing-Mix Management with Tool-based Decision Taking

casual dining

Success stories

Marzo 31, 2017

Traffic Growth Through Disruptive Pricing Strategy for Casual Dining Chain

franchise

Success stories

Marzo 31, 2017

Tool to Improve Efficiency in Price Management of QSR Franchise System

dining

Success stories

Marzo 31, 2017

Regional Price Differentiation for Casual Dining Chain

restaurants

Success stories

Marzo 31, 2017

New Pricing Concept to Improve Profitability While Reaching Growth Targets

consumer goods

Success stories

Marzo 31, 2017

Trade Term Optimization

consumer goods

Success stories

Marzo 31, 2017

Price Pack Architecture to Drive Growth for an Iconic Snacks Brand

cosmetics

Success stories

Marzo 31, 2017

Global New Product Pricing Framework for Cosmetics

consumer and customer

Success stories

Marzo 31, 2017

Consumer and Customer Pricing Excellence

retail

Success stories

Marzo 30, 2017

Analytically-based Promotion Strategy to Improve Revenue and Profit

pizza delivery

Success stories

Marzo 30, 2017

Concept to Improve Perception and Pricing of Pizza Delivery Service

consumer goods

Success stories

Marzo 30, 2017

Commercial Excellence

Consumer insights- Simon-Kucher

Blog post

Marzo 26, 2017

Grocery Price Wars: So You Think You Can Match Price?

Consumer insights - Simon-Kucher

Simon-Kucher Perspectives

Marzo 10, 2017

Consumer Insights – Winning in an Era of Intensified Competition

Consumer insights - Simon-Kucher

Simon-Kucher Perspectives

Marzo 10, 2017

Consumer Insights – Leveraging Behavioral Psychology

Consumer insights - Simon-Kucher

Simon-Kucher Perspectives

Marzo 10, 2017

Consumer Insights – Product Innovation

Consumer insights - Simon-Kucher

Simon-Kucher Perspectives

Marzo 06, 2017

Consumer Insights – Winning in the Subscription Economy

Ringing up higher profits

Simon-Kucher Perspectives

Novembre 22, 2016

Ringing Up Higher Profits

Pricing strategies and dynamics in the restaurant industry

Simon-Kucher Perspectives

Novembre 22, 2016

Pricing Strategies and Dynamics in the Restaurant Industry

How Amazon beats competitors with ‘Tesco’ tactics

Simon-Kucher Perspectives

Novembre 22, 2016

How Amazon Beats Competitors with Tesco Tactics

Find the right FMC strategy and price model that suits your business

Simon-Kucher Perspectives

Novembre 11, 2016

Find the Right FMC Strategy and Price Model That Suits Your Business

It's time for e-commerce to grow up

Libri

Settembre 16, 2016

It's Time for E-Commerce to Grow Up – Free Download

Video

Settembre 14, 2016

Commercial Policy for Consumer Goods

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