Shape
Simon Kucher logo
Contact Us
Informazioni
Chi siamo
Heritage
Leadership
Partner
Newsroom
Uffici globali
Corporate Responsibility
Diversity, Equity & Inclusion
Competenze
Simon-Kucher Engine
Simon-Kucher Elevate
Marketing
Pricing
Vendite
Strategy
Eventi
Eventi online
Eventi
Settori Industriali
Banche e Istituzioni finanziarie
Settore automobilistico
Servizi di assistenza commerciale alle imprese
Sostanze chimiche & Materiali
Costruzioni
Prodotti di largo consumo & Distribuzione
Elettronica, Elettrotecnica & Semiconduttori
Energia & Utilities
Healthcare & Life Sciences
Forniture industriali & Macchinari
Assicurazioni
Logistica & Distribuzione
Media & Intrattenimento
Private equity e venture capital
Settore Pubblico & Sociale
Software, Internet & Tecnologia
Telecomunicazioni
Viaggi, Turismo & Vacanze
Insights
Approfondimenti recenti
Per argomento
Per industria
Altre collezioni
Carriere Professionali
Perché Simon-Kucher?
L'attività
Lavoro e vita privata
Il percorso professionale
Lavora con noi
Selezioni: contatti
Selezione del personale: eventi ed attività
Voci & Storie
Contattaci
Trattamento dei dati personali
Informazioni legali
In evidenza
A Practical Guide to Pricing
A Practical Guide to Pricing

Expert insights and tips for overcoming the top pricing challenges today to see your business thrive.

Simon Kucher Global Pricing Study
Simon Kucher Global Pricing Study

The Global Pricing Study evaluates the pricing and growth strategies of companies across all industries worldwide. The…

inflation
Inflation

With inflation at levels not seen for decades in many markets, businesses are facing significant margin erosion. The…

Contact Us

Main navigation

  • Chi siamo
    • Chi siamo
    • Heritage
    • Leadership
    • Partner
    • Newsroom
    • Uffici globali
    • Corporate Responsibility
    • Diversity, Equity & Inclusion
  • Competenze
    • Simon-Kucher Engine
    • Simon-Kucher Elevate
    • Marketing
    • Pricing
    • Vendite
    • Strategy
  • Settori
    • Banche e Istituzioni finanziarie
    • Settore automobilistico
    • Servizi di assistenza commerciale alle imprese
    • Sostanze chimiche & Materiali
    • Costruzioni
    • Prodotti di largo consumo & Distribuzione
    • Elettronica, Elettrotecnica & Semiconduttori
    • Energia & Utilities
    • Healthcare & Life Sciences
    • Forniture industriali & Macchinari
    • Assicurazioni
    • Logistica & Distribuzione
    • Media & Intrattenimento
    • Private equity e venture capital
    • Settore Pubblico & Sociale
    • Software, Internet & Tecnologia
    • Telecomunicazioni
    • Viaggi, Turismo & Vacanze
  • Fonti
    • Approfondimenti recenti
    • Per argomento
    • Per industria
    • Altre collezioni
  • Eventi
    • Eventi online
    • Eventi
  • Careers
    • Perché Simon-Kucher?
    • L'attività
    • Lavoro e vita privata
    • Il percorso professionale
    • Lavora con noi
    • Selezioni: contatti
    • Selezione del personale: eventi ed attività
    • Voci & Storie
  • Contattaci
  • Trattamento dei dati personali
  • Informazioni legali
    • GlobalGlobal | EN
    • AustraliaAustralia | EN
    • BelgiumBelgium | EN
    • BrazilBrazil | PT
    • ChinaChina | ZH
    • FranceFrance | FR
    • GermanyGermany | DE
    • ItalyItaly | IT
    • JapanJapan | JA
    • NetherlandsNetherlands | EN
    • NordicsNordics | EN
    • PolandPoland | PL
    • SingaporeSingapore | EN
    • Spain & LATAMSpain & LATAM | ES
    • SwitzerlandSwitzerland | EN
    • TurkeyTurkey | TR
    • UAEUAE | EN
    • UKUK | EN
    • USUS | EN

Psychological Pricing

Resources Menu

  • Risorse più recenti
  • Latest Insights
  • Per argomento
  • Per industria
  • Altre collezioni
Banner

Blog post

Dicembre 05, 2018

Why Prices End in 99… and Other Psychological Pricing Tactics

Consumer insights - Simon-Kucher

Simon-Kucher Perspectives

Marzo 10, 2017

Consumer Insights – Leveraging Behavioral Psychology

Behavioral Pricing

Blog post

Gennaio 22, 2018

Behavioral Pricing: Instrument for Revenue Growth

  • Psychological Pricing: 5 Points to Consider When Discounting

    Blog post

    Settembre 25, 2018

    Psychological Pricing: 5 Discounting Tips and Tricks

  • oil

    Success stories

    Marzo 31, 2017

    Optimization of Product Portfolio for Customer Retention

  • software

    Success stories

    Marzo 30, 2017

    Packaging and Pricing Strategy for Financial Software

  • Behavioral Economics

    Success stories

    Marzo 23, 2017

    Behavioral Economics in Pre-Approved Loans

  • Pokemon

    Blog post

    Marzo 03, 2017

    Take the Pokémon Go Approach to Bank Sales

  • Removing commercial boundaries

    Simon-Kucher Perspectives

    Settembre 23, 2016

    Removing Commercial Boundaries

  • The Irrational Consumer

    Libri

    Settembre 16, 2016

    The Irrational Consumer: Applying Behavioural Economics to Your Business Strategy

  • Video

    Settembre 14, 2016

    An Introduction to Behavioral Economics/Pricing

Alla ricerca di ulteriori informazioni? 

 

Contatti

 

Capabilities

  • Generale
  • Digitalizzazione
  • Marketing
  • Pricing
  • Vendite
  • Strategia

Industries

Settore automobilistico
Banking & Financial Institutions
Servizi di assistenza commerciale alle imprese
Sostanze chimiche & Materiali
Costruzioni
Prodotti di largo consumo & Distribuzione
Elettronica, Elettrotecnica & Semiconduttori
Energia & Utilities
Healthcare & Life Sciences
Forniture industriali & Macchinari
Assicurazioni
Logistica & Distribuzione
Media & Intrattenimento
Private Equity & Venture Capital
Settore Pubblico e Sociale
Software, Internet & Tecnologia
Telecomunicazioni
Viaggi, Turismo & Tempo Libero

Simon-Kucher

  • Contattaci
  • Chi siamo
  • Fonti
  • Carriera
  • Webinars
  • Eventi

Copyright © 2022. Simon-Kucher & Partners        Imprint        Data Privacy

LinkedIn   Facebook    Twitter   Instagram    youtube

Risorse disponibili

The Rating Economy - Global Survey
Pricing
Pricing
Swiping bank card
Vendite
Digitalization
Digitalizzazione

Featured

Featured

Topline 2020 Banner
TopLine 2020

This two-day conference, taking place in Amsterdam on June 23-24, 2020, is designed for those who want to ensure sustainable profits and satisfied customers in a digital world. If you’re in a role that focuses on growth strategies, marketing, product development, pricing, or sales, you can’t miss TopLine 2020!

Featured

A Practical Guide to Pricing
A Practical Guide to Pricing

Expert insights and tips for overcoming the top pricing challenges today to see your business thrive.

Simon Kucher Global Pricing Study
Simon Kucher Global Pricing Study

The Global Pricing Study evaluates the pricing and growth strategies of companies across all industries worldwide. The…

inflation
Inflation

With inflation at levels not seen for decades in many markets, businesses are facing significant margin erosion. The…

Featured

A Practical Guide to Pricing
A Practical Guide to Pricing

Expert insights and tips for overcoming the top pricing challenges today to see your business thrive.

Simon-Kucher Rating Economy - Hands holding blocks of ratings
The Rating Economy - Global Survey

A global study on the “rating economy” shows that product ratings are growing in importance, impacting shopping behavior and brand loyalty. Find out what this means for companies and how they currently deal with this development.

Featured

people pointing at screen
Have You Fully Unlocked Your Sales Potential?

Want to ensure your sales effectiveness is better than others in your sector? Take our five-minute Sales Opportunity Self-assessment to learn how your company can easily improve its sales performance. Launch the assessment now!

man waiting in subway with tablet
Find out your digitalization score!

Digital maturity is fundamental to the success of your company. But only by pairing it with advanced digital monetization are you becoming a Digital Champion. We developed the Digital Maturity & Monetization Score (DMMS), to help you evaluating your company’s digitalization performance.