The “Tariff-y-ing” New Normal

By Vincent Duong かつ John Bailey

It appears that every day there are new US tariffs being imposed on trading partners worldwide, and it can scare both...

Sales Is Dead, Long Live Alexa?

By Othmar Schwarz

Does the increasing digitalization of industrial companies mean conventional sales approaches are obsolete? If you believe...

Future-proof telco marketing

By Dr. Ekkehard Stadie かつ Martin Deutschenbaur

1. Define why and how customers should buy your services in 2022 Certain consumer segments now see telco companies solely as...