Go Forward Monetize

12:30 PM - 6:15 PM PST
Beverly Hills Marriott, 1150 S Beverly Dr, Los Angeles, CA 90035
10月

18

Overview

In today's digital and consumer-driven economy, the most successful companies innovate not only their products but also their overall revenue strategy.

Simon-Kucher & Partners' Go Forward Monetize will explore how technology, media, retail, and professional services companies have transformed their businesses by changing their approach to monetization.

Our team of industry experts and external speakers will share stories about how they identified the opportunity for monetization transformation and how they achieved better pricing (what they charge), better models (how they charge), and better product market fit.

    Agenda: 

    12:30 - 1:00 pm
    Registration, Coffee, & Small bites
    1:00 - 1:15 pm
    Introductory Remarks
    Josh Bloom, Global Head of Software, Internet, Media, Simon-Kucher & Partners
    1:15 – 2:00 pm
    Keynote: Josh Gold, LinkedIn
    Josh Gold, Senior Director, Marketing & Monetization, LinkedIn
    2:00 - 2:30 pm
    Product Innovation for B2C
    Susan Lee, Partner, Simon-Kucher & Partners
    2:30 pm – 3:00 pm
    Breakout Sessions
    Machine Learning: Use cases and best practice
    Revenue model transformation
    3:00 pm – 3:30 pm
    Mastering Subscription and Retention
    Eddie Hartman, Senior Director, Simon-Kucher & Partners
    3:30 – 4:00 pm
    Break & Networking
    4:00 - 4:30 pm
    Lessons from the Field: Patreon on Pricing
    Carlos Cabrera, VP of Finance, Patreon
    4:30 – 5:00 pm
    Breakthrough: Dynamic Pricing and Customer Behavior
    David Moran, Co-Founder and Chairman, Eversight

    LeTisha Shaw, Senior Manager, Growth Marketing, Evernote
    Wolfgang Mitschke, Global Head of Machine Learning, Simon-Kucher & Partners
    5:00 – 5:30 pm
    Lessons from the Field: Eventbrite on Revenue Strategy
    Nels Gilbreth, Global Head of Commercial Strategy, Eventbrite
    5:30 - 6:15 pm
    Drinks & Networking

     

    Who should attend?

    This event is for executive leadership and senior management looking to network with peers and to learn new insights about successful top-line growth strategies. If you are in a role that requires strategy, marketing, finance, product, or sales decision making, or if you are part of new product development and launch efforts at your company, this is a great event to attend.

    Why you should attend

    • You will have exclusive access to industry experts for the best practices and leading trends in monetizing innovation
    • You will learn new strategies and implementation tactics that you can take back to your company to drive growth
    • You will develop your professional network and share best practices with other leading professionals

    Participants:

    • Sample titles: CEO, President, Founder, EVP, SVP, VP, Director
    • Functional areas: Marketing, Pricing, Strategy, Sales, Finance
    • Industries: Software, Internet, Media, Technology, E-commerce, Consumer goods, Retail, Private equity, others
    • Executive leadership and senior management, who are involved in developing growth strategies for their companies

    In last year’s edition, more than 100 executives participated to hear insights from the Co-founder of LegalZoom, ShoeDazzle, The Honest Company, & Bam Ventures, The Head of Growth of Headspace & Spotify, & The Managing Partner of Bryant Stibel.

    This event is expected to reach capacity and go on a waitlist, make sure to reserve your spot before it is too late.

    This event is sponsored by Simon - Kucher & Partners so there is no fee to attend, however you will need to apply to register to attend.

    If you have any questions please feel free to contact eventsUS@simon-kucher.com