Resilient Distribution After COVID-19
This year COVID-19 has accelerated the banking industry’s rebalancing between legacy physical and digital channels. While a traditional branch-led distribution network remains a powerful competitive advantage in banking, banks increasingly see best in class digital capabilities as the next arms race. Our recent market research demonstrates that high value, tech driven customers are 2.5X as likely to stay away from branches after COVID lockdowns are lifted and 14 times more likely to seek better digital capabilities when they choose providers.
We believe that a resilient, flexible omni-channel distribution network will become a source of lasting competitive advantage. Join us to see how banks can ensure that distribution networks remain effective in the face of the digital transition and make digital investment pay off.
Learn the four keys to building a resilient distribution network:
- Optimizing branch network footprint and formats to reflect emerging customer preferences for digital and physical contact.
- Redefining customer coverage models to take advantage of increasing digital usage and upscale customer relationships.
- Building best-in-class digital onboarding and engagement capabilities that drive acquisition and cross-sell.
- Recalibrating the marketing mix to increase personalization and ensure that marketing visibility and exposure remain high as customers change where they spend their time.
View the full Banking Webinar Series, here!