4th European CHC Strategy Forum

Leveraging Growth Opportunities in Consumer Health
10:30 a.m. - 3:45 p.m.

Hilton Hotel Munich Airport, Terminalstraße Mitte 20, Munich 85356 , ドイツ



The consumer health industry is changing rapidly. Today’s channel partners are becoming more concentrated and increasingly powerful, consumers are transforming into ever-connected “smart consumers,” and focus is shifting away from products onto personalized environments.

Internationalization and digitalization have been around for some time now, but these trends continue to offer considerable opportunities that simply have to be seized. However, they also bring with them a number of challenges that need to be carefully managed.

To achieve sustainable business growth, understanding the full context of the business and consumer environment is more important than ever. With this knowledge, effective levers can be identified and utilized to ensure consumer healthcare brands continue to grow. This applies to customers (i.e. suppliers and channel partners) and end consumers alike.

Join us at Simon-Kucher & Partners’ 4th European CHC Strategy Forum, a platform for discussing essential industry insights and sharing examples of how to leverage growth opportunities in the CHC business.

The forum will explore how you can use internationalization and digitalization effectively in your sales, pricing, and marketing strategies to generate incremental growth. It will also uncover best practices from digital native companies and how they can be applied in the consumer healthcare business.


10:30 – 11:00 a.m.
Registration and welcome coffee
11:00 – 11:15 a.m.
Welcome and introduction Key trends and challenges in CHC
11:15 – 11:45 p.m.
Beyond Consumer Health: Learning from digital native companies around the globe

Simon-Kucher Digitalization Expert

11:45 – 12:30 p.m.
Developing a successful e-commerce offering to engage with the smart consumer
12:30 – 01:30 p.m.
Lunch break
01:30 – 02:10 p.m.
Assessing and leveraging brand opportunities: An innovative approach
02:10 – 02:50 p.m.
Managing the increasing consolidation of channel partners
02:50 – 03:00 p.m.
Closing address: Key takeaways and lessons learned
03:00 – 03:45 p.m.
Networking reception with drinks and snacks