Nordic TopLine Power® Breakfast Club

Competitive Response Strategy
Langelinie Pavillonen, Langelinie 10, 2100 Copenhagen, Denmark


As markets are becoming increasingly global, European businesses is facing a new reality of increased competition from low-cost providers. As low-cost competitors increasingly penetrate the markets through aggressive pricing and sales tactics, European businesses face a general disruption of the market, increased commoditization and price pressure. Despite measures being available to minimize these effects, few companies proactively manage the market dynamics and protect their core.

Join us to learn, how to we approach competitive response strategies. At the event, we will focus on identifying the areas being most exposed from low-end competition, strategic options such as dual-product strategies as well pricing strategies. At the event, Daniel Bornemann, Partner in Technology & Industrials at Simon-Kucher & Partners, and Frederik Brandt, Manager at Simon-Kucher & Partners, will present: insights to the topic, methodologies, and project examples.

  • Strategic avenues available for mid-market and premium companies, e.g. introduction of low-end offering, soft-factor differentiation and protecting core customers
  • Minimizing margin erosion through pricing excellence
  • Project examples from market leading companies

The TopLine Power® Breakfast Club is targeted at people with a responsibility for business development, strategic sales, marketing, and pricing. Participation in the event is non-binding and free of charge but spaces are limited and issued on a first come, first served basis.

If you have any questions, feel free to contact


8:30 - 9:00 am
Breakfast and Networking
9:00- 9:30 am
Introduction to competitive response strategies
Moderated by
9:40 - 10:00 am
Project example and key take-aways
Moderated by