Frederike von Wissel

Senior Director

Frederike is a senior director in the Consumer Goods & Retail Competence Center at Simon-Kucher. She is now based in Hamburg, having worked out of the company’s Cologne and Munich offices.

Frederike's consulting work at Simon-Kucher focuses on:

  • Pricing excellence, including the development of price setting processes for recommended retail prices and list prices, trade terms systems, international pricing, and governance schemes
  • Sales excellence, including sales strategy and business development

Over the last few years, she has managed multiple domestic and multinational projects across several subsectors, such as fashion, jewelry food, ingredients, furniture, and household products.

Frederike holds a Diplom in business administration from University of Cologne (Germany). Her studies included a period at Fudan University (Shanghai, China).