Joep van den Nieuwenhoff


Joep is a Director at Simon-Kucher and works in our Amsterdam office for the global Consumer & Retail practice.

Joep leads topline improvement engagements which often have a pan-European or global scope and specializes in digital and commercial strategy (marketing, pricing, sales). He combines cross-sector perspectives with a people-centric approach to jointly design hands-on solutions that stick. His area of expertise ranges from revenue model optimization to pure pricing and trade terms optimization.

Joep holds an MPhil in Management from the University of Cambridge and a Bachelor’s degree in Economics and Political Science from Utrecht University.

Authored Resources