Why consumer healthcare companies need to look into European price management NOW

Research Paper

Why Consumer Healthcare Companies Need to Look Into European Price Management NOW

Two important trends require clients of consumer healthcare (CHC) companies to change the way they manage their pricing in Europe. First, we see a growth in scale and centralisation among pharmacy chains. Second, governments continue to contain costs in the area of reimbursed prescription (rx) products, which reduces the profitability of the rx market and increases the focus on margins that wholesalers and pharmacies earn in the CHC market.