Industry
Consumer & Retail
Restaurants
Company Profile
- $3bn annual revenue
- QSR (quick service restaurants) franchise system
- 200 SKUs; portfolio mix of breakfast, lunch/dinner and coffee time products incl. menu bundles
Situation and Objectives
- Enhanced efficiency in price setting for 1,000+ restaurants through integration of pricing platform into existing IT landscape
- Increased user experience through extended tool features and re-designed user flow
Approach
- Performance of a status-quo analysis to fully understand the current IT infrastructure, processes, and data sources
- Definition of the future state for each identified module through workshops including all stakeholders
- Breakdown of modules into more granular elements (features and functions) and design of process and data models
- Development of prototypes and gradual improvement through regular feedback cycles to arrive at production-ready modules
- Preparation of training material to train internal experts
Tool to Improve Efficiency in Price Management of QSR Franchise System
Results
- Production-ready web-based pricing platform to be used by HQ and franchisees
- Automated generation of KPI reports to visualize impact on company, franchisee and restaurant level
- Automation of processes and interfaces to production of point of purchase material and cash register system
- Training material and trained internal experts
Impact
- Reduced the required capacity for process administration by 2 FTE
- Shortened the duration of the price setting process from 16 to 8 weeks
- Saved ~€750k in software licensing fees annually
