Video

25th Pricing & Sales Conference – Brussels

June 11, 2021

During the event, our experts shared their view on best practices and key levers that will enable you to boost your sales and profits. They covered the five following topics:

  • Key insights from our "Global Pricing Study"
  • Portfolio pricing through the OBPPC framework (Occasion, Brand, Price, Pack & Channel)
  • Price increase management to offset inflation - Alternative revenue model & monetization strategies
  • Behavioral pricing

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