B2B Webinar Series 2021

Fundamentally Different, Driving Growth in 2021

The B2B world is cautiously optimistic for 2021. After contracting for several months in a COVID-ridden 2020, early 2021 data indicates reason for optimism. Industrial production increased significantly at the end of 2020 and a major manufacturing survey reached its highest level since 2007.

While the outlook is bright, tomorrow’s growth will not look like yesterday’s. Traditional sellers transformed into remote inside sales managers overnight. Zoom calls replaced closing dinners. B2B companies began making investments to better serve customers in a physically distanced world including eComm and digital.

Are you considering what fundamentally different commercial, sales and pricing initiatives are required to support the new growth?

If your answer to any part of this question is yes, come and join our B2B experts for the 2021 Simon-Kucher Webinar series!

Simon-Kucher conducts more than 1,000 projects every year. Chances are high we have seen challenges similar to those that your companies are facing recently. We have put together a webinar series that addresses some of the most frequently anticipated challenges for 2021.

Who the webinars are for

Our webinar series was developed for high level executives and managers in the areas of sales, finance, corporate strategy, and pricing.

What you will learn

Attendees will learn how to grow the top-line through developing and implementing new strategies and best practices in the areas of pricing, sales and marketing. The content of each webinar was carefully developed based on several years of project experience from Simon-Kucher. Please go to the landing page of each webinar for more information.


Brad Soper

Digital Account Based Marketing and Lead Generation for Industrials
April 22, 11:00 am PT / 2:00 pm ET
Brad Soper, Global Head of Technology & Industrials, Simon-Kucher & Partners

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Dave Clement Rafael Gimenes

Lead Qualification and Funnel Acceleration for B2B Companies
May 20, 11:00 am PT / 2:00 pm ET
Dave Clement, Partner, Simon-Kucher & Partners
Rafael Gimenes, Manager, Simon-Kucher & Partners

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Bhavin Manjee James Hogan

Pricing and Packaging in an Industrials/B2B Setting
June 24, 2021, 11:00 am PT / 2:00 pm ET
Bhavin Manjee, Partner, Simon-Kucher & Partners
James Hogan, Senior Director, Simon-Kucher & Partners

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Peter Harms Chris Moody Sebastian schaefer

Lead Conversion – 5 levers to increase your chances of closing B2B deals
September 14, 11:00 am PT / 2:00 pm ET
Peter Harms, Partner, Simon-Kucher & Partners
Chris Moody, Senior Consultant, Simon-Kucher & Partners
Sebastian Schäfer, Consultant, Simon-Kucher & Partners

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Chris Michaud

What Has Changed (And What Hasn’t) within Industrials Sales – Lessons on the New Normal
October 21, 11:00 am PT / 2:00 pm ET
Chris Michaud, Senior Director, Simon-Kucher & Partners

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Philip W. Daus Canrad-heider

Digital Topline Diagnostic: How to Make Money with Digital
November 18, 11:00 am PT / 2:00 pm ET
Philip W. Daus, Managing Partner, Simon-Kucher & Partners
Conrad Heider, Global Head of Digital and Managing Partner Berlin office, Simon-Kucher & Partners

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