Membership Programs for Nonprofits

In the past, it was only for-profits in the private sector who would talk about improving and optimizing “earned income” and “revenue generated.” Nonprofits face the ongoing challenge of increasing their financial independence—without sacrificing their mission or reducing their credibility—but there has always been a certain stigma attached to “earning” money, as opposed to grants or donations. However, in recent years, the for-profit and social sectors have moved closer together: While businesses focus more on stakeholders and shared value, nonprofits are coming under increased pressure to create and strengthen their revenue opportunities. In the face of growing competition, professionalization around more transparency and accountability, and the “commodification” of social “markets,” earned income not only allows for more reliable and diversified revenue streams, but it ensures the continuity and sustainable growth which is crucial to mission support...