Are you getting the value you deserve for the innovations you create? Probably not: Our past Global Pricing Study found that across all industries, 72% of innovations fail to meet their financial targets, with 25% of companies failing to meet profit targets for all of their product launches.
Things haven’t got much better, with our 2019 study this year finding that even when companies invest in innovative areas like digitalization, the outcome is quite often not as desired. Almost three quarters of companies surveyed said they have invested in digitalization initiatives in the last three years, but less than half of them were able to detect visible impact from these initiatives on their bottom line.
What do these numbers mean? That innovation alone isn’t enough, and it’s quite hard to make money from it. Research & development is expensive, start-ups disrupt whole markets with their ideas since they are able to take more financial risks, and the overall rate of innovations is accelerating. So, monetizing innovations to enable your company’s growth is harder than ever.
That’s where we come into play: At Simon-Kucher & Partners, monetizing innovation is one of the main pillars we place our clients’ success on. Learn more about our strategy at our Monetization Forum. On Monday, September 23rd, 2019, we want to explore with you how technology companies design successful growth strategies and penetrate new markets. We have assembled a variety of industry experts to present on a range of topics focused on sharing the latest insights and trends from Silicon Valley and beyond in driving top-line-growth.
Who Should Attend:
This event is geared towards executive leadership and senior management, who are involved in developing commercial excellence and pricing strategies for their companies, and are looking to learn how industry leaders are implementing successful top-line growth strategies. If you are in a role that requires strategy, marketing, product or sales decision making, this is the event for you.
- Sample titles: CXO, President, Owner, EVP, SVP, VP, Director
- Functional areas in all industries: Pricing, Sales, Marketing, Finance, Strategy
Why You Should Attend:
- Learn about successful growth and monetization strategies across industries, with a focus on Simon-Kucher’s extensive experience with Silicon Valley leaders.
- Understand key factors that drive best-in-class growth strategies that you can take back to your company to drive topline growth.
- Develop and grow your professional network with other leading professionals across industries during our networking breaks and hosted reception.
Last year's Monetization and Growth Forum explored how technology, software, media, and communication companies design successful growth strategies, penetrate new markets, and get the value they deserve for the innovations they create. Our team of indstry experts and external speakers presented a range of topics foucsed on sharing the latest insights and trends from Silicon Valley and beyond in driving top-line-growth. The event featured speakers from Wag Labs Inc., Asana, PagerDuty, and Zuora. Check out more information here!
Location: The Pearl - 601 19th St, San Francisco, CA 94107
Date: Monday, September 23, 2019
Time: 2:00 pm - 7:00pm