

Retailers and wholesalers across the world trust Simon-Kucher to help them markedly increase revenue, margins and profits.
It is no secret that any retail environment is a very complex interplay among consumers, competitors and suppliers. With an increasing amount of choices, consumers have become fickle; their behavior, ever changing, is now looking for that new best way of shopping; or, in other cases, the next best promotion. New retail formats are competing for attention, online shopping and mobile devices are increasing retail price transparency, and consumers are buying more and more on promotion sales. Extreme cost fluctuations that strain partnerships between retailers and manufacturers add onto today’s retail paradigm.
The result: retailers realizing that traditional retail strategies for managing consumers, pricing, and assortment need to be re-invented. Strategies that work now are strategies that stem from consumer behavior, needs, and expectations.
We combine industry expertise, proven analytical methods and tools, and global experience to deliver just that: customized solutions that focus on the consumer. Our teams work closely with our client teams to build capabilities and processes that ensure that solutions stick.
Our projects for retailing clients include:
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Simon-kucher perspectives
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Simon-kucher perspectives
Simon-kucher perspectives
Simon-kucher perspectives
Consumer Insights – Winning in an Era of Intensified Competition
Simon-kucher perspectives
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