Stop Cross-Selling! Help Customers Buy Instead

The Financial Brand

Owing to newer digital channels and more data insights, there is a strong need for the sales process to become more personalized. Banks can no longer rely on 'pushing' banking products to customers. Digital tools must be used by financial institutions to help customers.


In an article originally published on August 31, 2017 in The Financial Brand, our Banking experts explain why banks should stop cross-selling.