Simonkucher : Pricing
For many years, Simon-Kucher has been synonymous with pricing. Going back to the 1980s, we were the first consulting firm to use scientific methods to optimize product and service prices in real-world business situations. Today, we are widely considered to be the world’s leading pricing consultancy. While our hearts beat for TopLine Power® and growth, pricing is in our genes.
Whatever your pricing problem, we know how to fix it. Our projects worldwide have given us profound experience in every industry, product, service, and aspect of pricing. From medications to sports cars, from mobile phone tariffs to banking fees, from new product launches to huge organizational transformation programs, we have developed price strategies, price models, price tags and everything else that the term “pricing” covers.
We know how to successfully navigate all challenges that a company may encounter in the field of pricing. Drawing on our wealth of experience, we have built our Pricing Universe, probably the world’s largest pricing database covering all industries and regions. It contains “priceless” information on price models, price elasticities, and more… for countless products and services. And it is further enriched with every project we conduct.
Simon-Kucher has the world's most experienced and highly skilled pricing experts and continuously incorporates new scientific findings into the field of pricing, such as behavioral aspects, dynamic pricing, use of big data, and AI/ML-based pricing algorithms. We not only integrate innovations and state-of-the-art methods in our project work, but also use these to develop custom tools for our clients.
As true pricing professionals, we regularly reach out to businesses for their perspective on pricing. Our Global Pricing Study is the only one of its kind, and each edition reveals new insights into how companies are dealing with the latest pricing issues.