Alex is a Consultant in Simon-Kucher & Partners’ Beijing office. His project experience spans the EU, the US, and Asia, especially China. Alex has anticipated in and conducted over five international strategy and pricing projects involving China. Pricing strategies for new products, portfolio optimization, new business model development and pricing process are the areas of special interest.
He holds a dual master degree in public policy at Sciences Po Paris and international economy at business school of Beijing Foreign Studies University.