Hong-May Cheng


Hong-May Cheng is a Partner at Simon-Kucher, based in Amsterdam.

Mr. Cheng has dedicated his entire consulting career to strategic marketing and commercial excellence. With nearly 20 years of experience, Mr. Cheng in particular specializes in developing new business & portfolio concepts, value-based pricing strategies and value selling.

Across his engagements, Mr. Cheng has built up a deep sector expertise and understanding of profit growth solutions in two Global Practice areas: software, internet & media as well as technology & industrial solutions.

In these areas Mr. Cheng develops and leads large projects, acts as a sounding board and sparring partner for clients, is a writer of numerous articles and is a regular speaker at seminars and in-company sessions.

From the hub in Amsterdam, Mr. Cheng performs his consulting work across Europe. He holds a Master’s of Science degree of the University of Twente, The Netherlands.