Stefania Lanfranchi


Stefania Lanfranchi is a Director in the Competence Center B2B at Simon-Kucher & Partners. She specializes in commercial excellence and monetization topics for a diverse range of industrial clients & is driving go-to-market commercial excellence and digitalization strategies in global corporations as well as medium-sized companies.

Since joining Simon-Kucher, Stefania has served 40+ major industrial and technology companies in the US, Europe and Asia. She has guided them on their journey to commercial excellence and supported them in achieving their ambitious growth plans. She also has an impressive track record working for private equity firms and their portfolio companies in different investment cycle stages.

Stefania Lanfranchi studied management & economics with focus strategic management at the universities of St. Gallen (HSG, Switzerland), Lund (Sweden) and the Indian Institute of Management Calcutta (IIMC, India). Moreover, she completed the CEMS Master in International Management.

Fluent in German, English, Italian, Spanish and French.

Functional Expertise:

Commercial strategy, aftermarket strategy, Sales & Channel Strategy, Customer engagement & Loyalty strategy, Marketing & Category strategy, Sales & Marketing efficiency and effectiveness, Pricing & Revenue Management